Key responsibilities:

Reporting to the Greater China Marketing Manager and dotted line to the Greater China Managing Director, you will join the energetic Greater China marketing team and act as a business partner to Robert Walters China, facilitating business growth through global, regional and local marketing projects.

• Marketing

• plan and execute marketing campaigns in line with business strategies and goals for our mainland China business
• fully responsible for launching regional and national marketing campaigns, reporting subsequent ROI analyses
• develop and update corporate collaterals and merchandise packs, translating marketing literature when required
• oversee merchandise orders for APAC region, from ideation through delivery shipment
• produce quarterly reports Marketing Manager to assess ROI, along with qualitative feedback on market conditions
• plan and monitor the marketing budget spent for mainland China on a regular basis
• work closely with Finance and HR to ensure compliance in vendor relations, process payments, job broad usage and contracts for all marketing activities etc

• Digital

• responsible for driving digital initiatives, including but not limited to keyword search marketing, SEO, display advertising and social media (e.g. Weibo & WeChat) to drive engagement and traffic to site

• position Robert Walters as top of mind for employers and job seekers through content marketing and email marketing by using electronic digital mailer software

• review digital campaigns by matrix and perform checks on global app roll outs and updates

• maintain and optimise China website via the CMS platform

• Events

• work with business managers to develop an annual events calendar, as well as conceptualise and organise events for clients/candidates for all divisions
• form strategic partnerships and alliances with professional bodies, associations and tertiary institutions in rolling out Robert Walters thought leader events and executive career seminars
• identify industry events that will increase Robert Walters’ profile and speaking opportunities
• source for quality event partners, venues and suppliers and negotiate rates within budget
• manage all logistical issues for all events, including sponsored events
• assist the Marketing Manager in rolling out CSR activities in local markets

• PR & Communications

• establish the media relationships in mainland China and maximize our media exposures

• compile and track all publicity materials – print, online and broadcast

• assist in translating and proofreading for all editorial projects

Key requirements:

With this role split between gaining market share and supporting the business’s marketing needs, strong interpersonal and communication skills will be critical to your success.

• bachelor’s degree in Communications, Marketing or Business Administration

• a minimum of five years’ work experience in marketing, public relations or event management, preferably with MNCs

• a sense of ownership under minimal supervision; able to generate new plans and proposals to management based on data and market feedback

• outstanding organizational and project management skills, able to prioritise and deliver on multiple projects in different capacities (e.g. project manager, contributor, planner), under tight deadlines

• highly meticulous and independent, with a strong passion for marketing or branding on a B2B level

• proven ability to demonstrate how marketing initiatives support the business and get buy in from multiple stakeholders

• good knowledge in computer applications including Microsoft Suite and Chinese word processing is essential, knowledge in Adobe Design suite is a plus

• proficiency in spoken and written English and Chinese is a must

上班地址：上海市静安区南京西路1601号越洋广场22层2206-2207