Responsibilities:

Product Assortment:

• Lead the on-going planning, assessment and management of KCP’s eCommerce product and category assortment

• Leverage data and competitive analysis to identify product assortment gaps and opportunities to the market

• Launch targeted product offerings with reasonable pricing level & go-to-market plan to drive online sales growth

• Develop, execute, monitor and continually optimize online product merchandising & product portfolio

• Monitor and regulate the online product & pricing level of distributors & platforms to make sure the consistence of the conveying messages.

• Identify and assess packaging optimization opportunities (messaging, branding, shipping readiness, etc.)

• Work with supply chain to reduce product and packaging related chargebacks from eCommerce distributor partners

• Work with cross functional teams to ensure consistency in online/offline messaging, branding and packaging design

• Manage product launch gate process in conjunction with product teams

  Content Creating & Maintaining:

• Create content that improves the speed and ease of making a buying decision online
• Work with Category Managers to write & market up product copy and source images
• Update existing product copy as needed for any relevant product changes
• Work with digital marketing, eCommerce operation & distributors in keywords advertising
• Manage the creation and validation of new category/product specification attributes
• Support large content modification projects such as brand change or category update
• Investigate content discrepancies

Formatting & Distribution of Content:

• Validate distributor template and file format requirements
• Re-format content as needed for uploads
• Send content to distributors using appropriate templates
• Manage new product set-up data requests as needed

Content Auditing and Other Tasks:

• Verify sent content has been loaded correctly
• Manage the legal claim (ETQ) submission process for eCommerce Content
• Review distributor websites for best-in-class content gaps

Qualifications:

• Bachelor’s degree with product marketing and/or merchandising experience
• 3+ years of product, marketing or content management experience
• Proven interpersonal, analytical and project-management skills
• Experience working with cross-functional groups (e.g., IT, Sales, Marketing Communications, Category, Product Marketing)
• A demonstrated ability to navigate and perform in large organizations
• Some knowledge of and/or basic understanding of web-based layout/design programs

• Excellent written and verbal communication skills

• Positive team player and strong work ethic

• Detail-oriented and result-driven

上班地址：万荣路700号