1. Responsible for the company's market strategic planning, formulating the company's overall market work plan, and proposing specific directions and implementation plans for marketing, branding, public relations, activities, etc.;
2. Organize and supervise the implementation of the annual marketing plan;
3. Conduct market research and analysis, study the development status of peers and the industry, and conduct regular market forecasts and intelligence analysis to provide a basis for company decision-making;
4. Formulate the company's overall public relations strategy and response to crisis public relations;
5. Establish and improve the work process and system specifications of the marketing department;
6. Formulate the budget for marketing promotion expenses and the overall financial budget of the marketing department throughout the year. Formulate, control and improve the incentive and evaluation system;
7. Manage the marketing team, and provide marketing training and guidance to team members and related departments.