Assistant Manager, Mass Marketing
Ponte16 十六浦MacaoUpdate time: August 28,2019
Job Description
- Supports and facilitates development and implementation of marketing plans
- Observes and analyzes new trends and competitive activities to seek out innovative ways to build the brand
- Assists Senior Mass Marketing Manager in managing the execution of key marketing campaigns
- Determines and manages the marketing budget
- Supervises the Senior Executive and Executives on planning and preparing the gaming & non-gaming campaigns proposals
- Oversees the social media strategy for the company
- Provides guidelines to Executives for developing and managing digital marketing campaigns on specific social media platforms, e.g. Facebook, Weibo & WeChat
- Identifies the key selling points of each marketing campaign
- Liaises with media and advertising agencies
- Leads Senior Executive and Executives to accomplish the assigned tasks by giving support and advice
- In line with the job standards and work procedure, provides necessary training to Senior Executive and Executives
- Assists Senior Manager of Mass Marketing to explore opportunities to line up with other merchants for business cooperation
- Maintains corporate branding and visual identity guidelines
- Monitors, reviews and reports on all marketing activities and results
- Performs related work and ad hoc duties
Key Performance Indicators
- As agreed with the Company
Qualifications
Experience
- 3 years or above relevant experience in marketing, and at least 2 years in casino marketing
Education
- Business or marketing-related degree or equivalent professional qualification
Skills / Competencies
- Proven ability on articles writing & budget planning
- Proficiency in PC knowledge (MS office, Word, Excel & PowerPoint) and Chinese Word Processing
- Good command of spoken & written English and Chinese
- Adopt and implement new approaches and practices to meet changing circumstances
- Creative, presentable, well-organized, initiative, responsible and with excellent interpersonal and communication skills
- To be flexible and accommodating as this may require extra hours out of normal work hours
- Pleasant and mature disposition
- Able to define problems and problems solving
- Able to work under pressure and result driven
- Work independently and as a team player
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