YOUR TASKS AND RESPONSIBILITIES

The primary responsibilities of this role, Associate Director, Regional Accounts- Health Plans and PBM's East, are to: 

• Execute Customer Strategy and Regional Business expertise;
• Deliver and maintain profitable access, advantageous policy, and appropriate reimbursement for Bayer products at Regional customer accounts through commercialization of launch products and life cycle management of portfolio;
• Create innovative business opportunities to drive profitable short and long term customer partnerships;
• Deep insight into customer enterprise, policy, benefit, clinical evaluation, and legislation impact to the customer and the regional market;
• Be accountable to drive outcomes and flawless execution of the developed plan;
• Be able to navigate deep into the payer/PBM, manage executive engagements, foster customer touchpoints within Pharmacy, Medical, policy, and reimbursement;
• Drive payer access across regional Payers through alignment of National PBM wins;
• Deep enduring relationships developed with Key Regional Executive Customers;
• Use effectively Medical/HEOR, Brand Teams and BUs, to optimize customer opportunities;
• Have customer resource through knowledge of Bayer relevant therapeutic areas and market trends that are current, intensive data analytics for category performance, and field level KOL knowledge of product real-world use and trending treatment algorithms for best in class account resource;
• Identify and monitor new or evolving market dynamics and impact to customer systems and provide input internally for prioritizing coverage for optimal access;
• Act as the regional point and manage strategy across the organization through Coordination and alignment of KAMs, FRMs, FSDs, RSMs, and HIS RDs while working with payer marketing, channel leads, and Contracting;
• Be able to remove silos within Bayer to accomplish customer strategy;
• Secure access and delivering profitable outcomes;
• Meet departmental and brand expectations inclusive of stretch goals through appropriate resource management, strategic innovative thinking;
• Drive innovation through novel and best in class approaches;
• Understand the long term impact based on market dynamics now and in the future, and facilitates strategy, and plan implementation to produce long term profitable access while meeting short term key brand performance metrics;
• Identify gaps, trends, opportunities for credibility.

WHO YOU ARE

Your success will be driven by your demonstration of our LIFE values.  More specifically related to this position, Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• Bachelor’s degree;
• At least 10 years related work experience in management roles in the pharmaceutical industry;
• At least three years’ experience in a supervisory role, or position leading a team or teams through influence;
• Has in-depth understanding of how Payer and PBM businesses operate and generate revenue nationally and within the market;
• Identify future policies, practices and trends with Payers and PBM’s and with competition in the marketplace;
• Consistently applies a business driver and marketplace focus when prioritizing actions with Payers and PBM’s and cross functionally within Bayer;
• Sees the big picture, constantly imagines future scenarios, and creates strategies to sustain competitive advantage for Bayer products;
• Be visionary with Payers and PBMs and able to articulate credible scenarios and visions of possibilities with clear actionable plans;
• Formulates a clear strategy and maps aggressive steps that will accelerate the organization toward meeting its strategic goals;
• Ability to collaborate with regional Payers to strategically apply business practices and aligned strategies that will enable both organizations to meet business objectives;
• Cultivates Innovation (Regional Market- customer and stakeholders);
• Moves beyond the traditional ways of doing things; pushes the status Quo;
• Continually assesses the market potential of innovative ideas and solutions, and builds strong business cases for the customer and Bayer to support the initiative;
• Tries multiple, varied approaches to innovate ideas with key stakeholders;
• Gains the confidence and trust of Customer and Bayer stakeholders;
• Ability to communicate in a credible and transparent manner (Verbal, written);
• Exemplary follow up to all stakeholders, maintains accountability;
• Anticipates customer needs and provides services that are beyond expectations;
• Uses customer insights to drive and guide development of customer centric solutions, ability to translate and integrate into Bayer strategic initiatives;
• Serves as a strategic partner to build, grow, and maintain profitable long-lasting relationships with the regional Payer and PBM;
• Delivers value for Bayer brands, pull through formulary access for national PBMs;
• Collaborates (Regional Market stakeholders- FRM, KAM, FSD, RSM, Payer);
• Models collaboration across Bayer and the customer with indirect Leadership;
• Facilitates dialogue and strategy of a wide variety of stakeholders;
• Promotes high visibility of shared contributions to goals;
• Aligns stakeholders for common strategy, gains buy in, sets clear goals;
• Tackles tough assignments finds solutions with vigor;
• Promotes a sense of urgency, establishing and upholding individual accountability, producing profitable outcomes;
• Always keeps the end in sight; puts in extra effort to meet deadlines and persists in the face of challenges and setbacks;
• Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems;
• Accurately analyzes situations, asks the right questions;
• Evaluates pros and cons, risks and benefits of different solutions Cross functionally manages opportunities, diverse teams, and unique market events without direct leadership responsibility.

Preferred Qualifications:

• M.B.A.;
• 3+ years managed markets experience;
• Experience executing market access strategies for PBM and Payer accounts, and exposure to contract development and negotiations for same.