Cluster Marketing Manager
AccorPhuketUpdate time: October 16,2021
Job Description
Job Description

Develop and execute marketing and multi-channel communication plans, calendars and programs in partnership with the Sale, PR, Digital, E-Commerce and RM Teams to ensure profit growth

• Research, analyze and monitor financial, technological, and demographic factors so that market opportunities may be capitalized on

• Budget and allocate resources for communication programs that align with market research findings

• Plan and oversee the hotel’s advertising and promotion activities, including all marketing mediums e.g., print, electronic, direct mail, for all areas (F&B, Rooms, Catering, Clubs and Spa’s) of the properties

 

Campaign/paid placements/partnerships. Project-manage hotel campaign including:

 • Media negotiations/buy, planning and creative development

• Secure partnership, sponsorship, contesting and promotional opportunities

• Analyze key metrics reports to align with strategies

• Implement signature events and partnership activations with operational teams

• Promotional materials/collateral/digital assets. Manage the creative, production and inventories of materials for marketing, sales, in-house and third parties as required.

• Coordinate with in-house departments, including Spa, restaurants and bars, in the development of marketing promotional plans, content, collateral and calendars to support KPIs

 

Digital, E-Commerce and social media:

 • Partner with Digital and E-Commerce Cluster leaders to create a unique yet aligned social media voice for the hotel, that corresponds with the broader marketing positioning

• Collaborate with Digital and E-Commerce Cluster leaders to market packages, promotions and brand campaigns through online channels

• Assist with copywriting, editing and crafting of messaging for online content

Sales and Revenue Support:

• Attend RM, Sales, PR, Digital, E-Commerce and Operations meetings as required and provide recommendations on campaigns and packaging to maximize revenue for hotels and maximize profit

• Assist Sales and Catering in determining the ROI of initiatives and business decisions in order to further optimize profit

 

Reporting, Marketing Plans and Budgets:

• Develop the annual Marketing Plan and Budget with the GM

• Create Monthly Marketing reports and ownership presentations where required

• Manage the marketing budget to ensure optimal execution

• Generate statistical reports on marketing campaign performance



Work Experience

Minimum 3 years progressive experience in marketing, brand management of luxury marketing agencies, hospitality or travel industry is beneficial to the application

• Strong business acumen with a focus on the development of revenue generating strategies. Analytically strong with proven ability for data interpretation

• Superior influencing capabilities

• Understanding/experience in B2C, B2B, digital and traditional advertising, social media and website metrics

• Strong organizational, writing and editing skills

• Excellent command of the spoken and written English language, additional languages would be an advantage

• Ability to build strong relationships and interact at all levels of the organization

• Self-motivated, requiring minimal supervision in a fast-moving environment

• Mastering of Microsoft PowerPoint, Word, Excel, Google Analytics and Adobe Creative Suite

• Proficient in all social media applications including Facebook, Instagram, Twitter, LinkedIn and willing to learn new platforms

• Previous leadership experience within marketing required

• Computer literate in Microsoft Window applications and other relevant computer applications required

• University/College degree in a related field would be needed



Benefits

We offer a very competitive salary and benefit package for the deserving candidate



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