The Airbnb’s Policy Communications team is responsible for telling Airbnb’s public affairs story worldwide — a story of healthy travel through which more people experience and enjoy tourism and balance the industry and area through which anyone can leverage their greatest expense, their home, to help make ends meet. We drive the communications strategy and act as the company’s voice on a range of topics including government regulations, taxes and legal matters. We're a high-energy team with a passion for people, places, cutting-edge policymaking, and great stories. If you'd like to belong to one of the world's greatest teams, come tell us your stories.

We are hiring a Communications Specialist, Policy and Trust, for Airbnb China. As a member of the Policy Communications team, you’ll work closely with the policy and cross-functional teams to help maintain and advance the company’s position with relevant stakeholders. You’ll also work closely with the business team to help support their objectives, whether that be increasing awareness, encouraging more people to host or communicating with local initiatives.

You must be comfortable and confident in working directly with journalists; managing media enquiries on deadline and helping design and deliver communications plans supporting policy and reputation objectives. We’re looking for an effective and creative communicator who has the ability to explain complex ideas in simple ways.

Responsibilities

• Implement policy communications strategy and execute various communications programs to amplify Airbnb’s healthy tourism agenda in China
• Develop written materials - story pitches, messaging guidelines, Q&As, briefs, presentations, speeches, etc;
• Help prepare company spokespeople for public speaking engagements, media interviews, etc;
• Promote trust in our platform, including proactive Trust & Safety initiatives, social listening, manage reactive press requests to safeguard and
• Support Airbnb’s community and contribute to the entire crisis management process.
• Support China comms team operations, including planning, budgeting, vendor management, etc.

Requirements

• Around 3-5 years working experience either on the agency side or in-house communications team to support the public affairs, corporate reputation, issue/crisis management, etc;
• Proven-track record working on communications initiatives involving policy and/or corporate affairs matters;
• Experience working through crisis scenarios and has examples to share. Deep understanding of managing social crisis is a plus;
• Experience having media relationships with a wide range of reporters and industry KOLs;
• Bachelor’s degree in communications or journalism or related fields;
• Excellent language skills, both Chinese and English;
• Proactive, efficient, agile, can work under pressure, a good team player;
• Maintaining enthusiasm and calm demeanours even in stressful situations.

Airbnb爱彼迎的公共事务传播团队负责向世界讲述爱彼迎在公共事务方面的精彩故事和倡导可持续旅游议题。爱彼迎鼓励人们充分利用自己的房屋创造收入，从而使更多人可以体验和享受旅行，同时促进行业与地域间的平衡发展。我们针对对包括政策、税务、法律等一系列议题制定传播策略并对外发声。我们是一支充满活力的团队，对我们的社区成员、前沿政策和精彩故事充满热情。

我们正在为爱彼迎中国招聘一名传播专员（公共事务）。作为公共事务传播团队的一员，你将与传播、公共政策团队以及多个跨职能团队紧密合作，协助维护和提升公司在利益相关方中的地位。你还将与业务团队合作，支持其实现提高知名度、房东招募，或执行本地项目等目标。你需与记者自信得体地沟通，并回复媒体问询和采访，帮助制定和执行服务于公共政策和声誉目标的传播方案。我们寻找的是能够深入浅出解释复杂概念，高效且富有创意的传播人才。

岗位职责

• 执行公共事务传播策略，执行各项传播项目，扩大爱彼迎可持续旅游概念在中国的影响力；
• 撰写各类文案与书面内容，包括新闻素材建议、话术指南、问答、任务介绍、演示文稿、演讲稿等；
• 协助公司发言人准备公开演讲和媒体采访；
• 提升平台信任度，推广一系列前瞻性的信任与安全项目，监测社交媒体舆情，响应媒体质询，以保护和支持爱彼迎社区，构成危机管理流程的一环；
• 支持中国传播团队的日常运作，包括工作规划、预算统筹，和供应商管理等。

岗位要求

• 拥有3-5年的甲方或乙方工作经验，涉猎公共事务、企业声誉维护、事件/危机管理等工作内容；
• 在公共事务、公共政策或企业事务传播方面拥有一定的工作经验；
• 拥有危机处理经验，并有具体案例以供分享。对社交媒体危机处理的深入理解是加分项。
• 具有与记者、行业KOL建立和维护媒体关系的经验；
• 拥有传播学、新闻学或相关领域的学士学位；
• 具备优秀的中文、英文语言能力；
• 工作积极主动、高效、敏捷、抗压，有良好的团队合作精神；
• 在压力状态下也能保持热情而冷静的能力