• Responsible for developing the content for branding activities
• Driving content diversity in accordance with wider brand strategy
• Executing market insight and culture insight, especially to North American market and society
• Supporting execution of global campaigns from a local content perspective
• Curating creation of UGC on online community and SNS platform through efficient content planning (hashtags and challenges)
• Working with community managers to engage user base, and collaboratively working towards overall content targets
• Advising and supporting user operator on SNS platform and organic growth to further drive diversification
• Liaising with external parties including but not limited to brands, organizations and associations
• Campaign development to support marketing team
Requirements

• Experience across Content Marketing
• Strong understanding of content strategy and audience development for the North America market
• A data-driven approach to branding
• A sense for trends and virality
• An affinity for social networks and influencer marketing


company information:
a well-known cross-border e-commerce company with its own brand.
A wholly owned subsidiary of an a-share listed company Globaltop.
A hi-tech company supported by the government, integrating manufacturing, R&D，designing and sales.
Providing services for 200M+ consumers from 30+ countries and regions
Setting up 3 International marketing centers, 3 Chinese order management centers and 25 international order management centers
The sales in 2018 reached RMB 3.5 billion, making it one of the most fast-growing companies in the industry.