Customer Strategy & Insight Manager HSBC China
HSBCShanghaiUpdate time: September 13,2019
Job Description
Customer Strategy & Insight Manager HSBC China : 0000DKNN
说明
Marketing (MKT)
HSBC Marketing exists to drive top-line revenue growth for our Global Businesses by leveraging clearly identified marketplace opportunities, brand strength, customer insights and creative passion to yield sustainable long-term growth for the budgets and resources deployed.
HSBC Marketing exists to drive top-line revenue growth for our Global Businesses by leveraging clearly identified marketplace opportunities, brand strength, customer insights and creative passion to yield sustainable long-term growth for the budgets and resources deployed.
We are currently seeking an experienced professional to join our team.
In this role, you will:
Develop and execute market research projects and market analysis to support business and marketing strategy development. Providing in-depth customer and prospect insight, secure efficiency of proposition / product / channel / service / marketing initiatives, to achieve growth in market share and profitability for HBCN RBWM.
Champion market and consumer insight infrastructure and plan development. Build a knowledge base and in-depth customer understanding on customer's behaviors, expectations, perceptions and drivers. Provide market trends, industry development and competitive intelligence inclusive of formulation of gaps and opportunities through market research to support business planning for HBCN RBWM.
Build in-house customer insight competency for HBCN RBWM. Support CVM and Marketing colleagues to form a customer centric thinking framework, and build insight generation capabilities.
资格
To be successful in the role, you should meet the following requirements:
University (BA) or (BS) above
Above 7 years hands on working experience in managing marketing research projects in research companies or insight department.
Broad based business experience, ideally within a large blue chip brand and familiar with financial products.
Excellent proposal writing, analysis and presentation skills
Professional communication skills in both Mandarin and English. Strong ability to communicate and collaborate with multiple teams in multiple locations.
Innovative and seek for continuous improvement on research method to drive for best return, ideally, leveraging digital capability to drive research efficiency.
A self-starter with energy and drive in a challenging and dynamic environment.
Can work independently, both at a strategically and tactical level.
You’ll achieve more when you join HSBC
www.hsbc.com.cn/careers
www.hsbc.com.cn/careers
HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within and inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website. HSBCAXS/AS/*
Issued by HSBC Bank (China) Company Limited
工作领域
: 营销主要地点
: Asia Pacific-中国-Shanghai-Shanghai编制
: 全职班次
: 白班空缺类型 : 国家空缺职位
职位发布
: 2019-9-12, 上午07:53:33结束发布日期
: 2019-10-10, 下午03:59:00Get email alerts for the latest"Customer Strategy & Insight Manager HSBC China jobs in Shanghai"