DIGITAL MARKETING MANAGER – e-Commerce/online retail/fast fashion & beauty (Lai Chi Kok/5 days work)
JPC TEXSON LTDLai chi kokUpdate time: January 25,2020
Job Description
THE COMPANY :
- E-COMMERCE & ONLINE SHOP target global market
- We are a one stop online shop to purchase the trendiest Asian fashion and beauty products.
- We are fashion and beauty enthusiasts. We are dedicated in discovering and sourcing Asian fashion and beauty products and brands every season. With our experience in e-Commerce business development of over 10 years, we aim to bring customers a wide range and affordable selection in both fashion and beauty, as well as sharing the latest tips and secrets in beauty and styling.
- Main items : multi-brands beauty and fast fashion products
- Main markets : Asia Pacific, Australia, UK, Europe and Worldwide
- Hong Kong office : 160 staff
- We are looking for DIGITAL MARKETING MANAGER - with details as follows :
THE JOB :
- Lead a team to formulate and implement social media marketing advertising and content strategies to enhance brand awareness
- Grow and increase social presences for the brand on various platforms, including but not limited to Instagram, Facebook, Pinterest, Twitter and YouTube
- Develop and manage a creative and robust social media content calendar for the business
- Establish Social Media marketing advertising budget. Work within the budget and revise the planned expenditure regularly to maximize the results
- Analyze social media campaigns efforts and results. Identify opportunities, and implement new procedures to meet acquisition, lifecycle, and brand marketing goals
- Monitor benchmarks for measuring the impact of all social media campaigns, while maximizing website traffic results and conversions to business
- Study the local market and the competitors to give insight on new and effective social media strategy to boost conversion
- Supervise and lead the team's day-to-day marketing efforts
- Provide training and guidance to team members on social media marketing best practices and strategies
- Work closely with internal Product Team and Business Teams to create and implement strategic social media campaigns and strategies
- Degree holder or above in Marketing / Business / e-Commerce or related disciplines
- Minimum 3-5 years or above working experience in e-Commerce, focus in beauty and fast-fashion industry
- In-depth knowledge and experience with major social medial platforms
- Solid experience in online digital marketing, preferably in social media, influencer marketing and affiliate channels
- Experience in content creation, copywriting or editorial is an advantage
- Strong analytical skills to drive marketing results, transforming data to actionable insight and recommendations
- Excellent command of written and spoken English
- 5 days work (Mon to Fri 9am – 6pm)
- 13 months salary + performance bonus
- Annual leave : 16 days
- Medical benefits
- Dental benefits
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