Digital Consumer Marketing Manager
MarsShanghaiUpdate time: September 17,2019
Job Description

A mutually rewarding experience.

Work. Realize your ambitions. And realize there’s more to being in business than just making a profit. That’s the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet. What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.

Because it’s never just about a single person, a single project or a single brand. It’s about how you can grab everything that’s within your reach here and use it to pursue mutual, long-term gain. It’s about having ideas. And ideals. Being prepared to risk failure because the promise of success means we’ll all be a little better off. It’s that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.

About Mars, Incorporated

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.


Key Responsibilities/职位描述

Responsible for JD/Social/Emerging
Customer business development
  • Strong understanding of category dynamics and drivers, shopper behavior in TMS
  • Work closely with sales team to develop customer business plan incl. building blocks and phasing.
  • Develop customization plan including year round activation calendar, media planning, consumer promotions etc.
  • Support annual customer JBP and lead regular engagement with customer counterparts

Brand business development
  • Work closely with digital marketing team to identify customer portfolio strategy and develop plan to build up hero SKUs across CBUs or customized SKUs for different customer or consumer engagement purpose.
  • Work closely with brand team/ digital marketing team to build an integrated digital / dCom plan for the category / key brands on selected seasonal occasions.


Business Maintenance

  • Annual budget planning (A+CP) and management – budget review, budget update.
  • Business review – Regular reviews on the performance of key business activities, get insightful and actionable learnings for future plan; Leverage a range of methodologies to track business and brand performance.


Qualifications/任职条件

  • Have at least 2 years of eCom marketing experience in FMCG, brand marketing and JD management experience is a plus;
  • Possession of strong leadership attributes of strategic thinking, and the ability to drive for results, innovate, lead courageously, influence others, engage and inspire others.
  • Strong business analytical skill
  • Fluency (both verbal and written) in English and Mandarin (spoken, and preferably reading and writing).
  • Strong communication skill
  • University education


RN:15


Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

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