Job Description

• Lead and initiate digital marketing strategies that will drive leads acquisition, digital channel utilization as well as brand awareness
• Work with different stakeholders and perform day-to-day digital campaign management and execution tactics across multiple platforms (email marketing, paid search, SEO/SEM, display/banner ads, social media) to achieve lead acquisition targets and maximize return on spend.
• Develop and maintain framework to track and assess lead acquisition across multiple digital channels daily
• Accountable for the accuracy, timeliness, and consistency of all Salesforce Marketing Cloud (SFMC) campaigns and any associated incident analysis and escalation management required
• Understand and supervise SEO implementation and improvements including site traffic, ranking, conversion rate, conversion funnel, bounce rate, etc. and provide in-depth analysis and report
• Drive social media for HK, China and Taiwan with a strong engagement strategy and arrive at ROI across platforms
• Provide monthly report detailing trends analysis and actionable recommendations for improvement and growth
• Responsible for Digital Marketing budget & ROI forecasting

Requirement

• Degree holder in Marketing, Business or relevant field preferred
• 4-5 years of experience in digital marketing / eCommerce fields.
• Demonstrable expertise in the following channels and capabilities for B2B market: marketing automation, email, websites, apps, digital advertising, SEO/SEM, HK & China social media management, Google Analytics and digital sales tools
• Proven experience in managing SFMC campaigns will be a strong advantage
• Proven experience in website revamp is a plus
• Ability to set priorities, take personal responsibility, and communicate issues
• Excellent knowledge of latest digital technologies and techniques with a desire and ability to learn new skills and technology quickly
• Ability to effectively work cross functionally and collaborate, with the ability to work in a group and as an individual to meet tight deadline
• Excellent English and Mandarin in both written and verbal communications
• Candidate with less experience will be considered as Assistant Manager

Attractive remuneration and compensation package, including year end bonus, medical scheme and MPF, as well as career development opportunities will be offered.

Interested parties please send your resume with expected salary and availability to Human Resources Department, Dyxnet Group, 37/F, Tower 1, Metorplaza, 223 Hing Fong Road, Kwai Fong.

Welcome to visit our website: http://www.dyxnet.com/ for further information of our company.

Data collected will be used for recruitment purpose only.