EN Marketing Copywriter
Beijing Pactera Technology International LtdBeijingUpdate time: November 13,2019
Job Description
Responsibilities:

1. Copy creation

• Craft compelling short- and long-form copy across all mediums — brainstorming, creating, and transforming ideas for advertisements, publications, articles, website, blog posts, emails, newsletters, social media, and other promotional materials.

• Ensure that all copy stays consistent with the established voice of our brand, compelling readers to interact with Alibaba.com and continue taking next steps.


2. Ensure consistency in messaging across all platforms

• Partner with Ops, Marketing, Sales, Product, UX, Content, Creative, and any team that needs messaging and content.

• Maintain a consistent brand voice across all marketing channels spanning site copy, marketing campaigns, social media, digital media campaigns, sales material, and product descriptions.


3. Improve engagement, retention, and acquisition through a focus on data, research, and results

• Maintain an in-depth knowledge of consumer profiles and messaging strategy within the company, industry, and marketing/creative field.

• Understand Alibaba.com’s specific consumer profiles; actively participate in research and collect data that informs messaging strategies.


4. Assist in special projects as needed, including and not limited to…

• Strategy and creative brainstorms

• Campaigns execution and operations

• Step outside your role as necessary


Job requirements:

Must-haves:

• English native speaker, with 2-3 years of experience producing copy for marketing and/or external communication purposes

• Knows how to use different types of research (user, market, business, etc.) to inform writing

• Experience working on a cross-functional team including marketing, PR, product, UX, research, and/or engineering

• Bachelor's degree or equivalent experience in marketing or communications writing required

Experience: Pluses:

• Experience writing for localization/translation

• Experience writing for B2B

• Experience working with a cross-border, global team

• Corporate, start-up, and/or consulting experience

Address: 北京海淀区西二旗环洋大厦

Get email alerts for the latest"EN Marketing Copywriter jobs in Beijing"