We are an ever-growing global team of the world’s most remarkable entrepreneurs, designers, engineers, venture architects, product experts and investors. Our ventures create a strategic advantage for the most important global companies.

 

This is BCG Digital Ventures. Adventure awaits you…

 

We have entered a decade of disruption of large corporate business models, driven by a step change in the power of technology and the audacity and speed of start-ups. To be fit for the future, visionary companies will deliberately re-imagine themselves by injecting or attacking established models with new ideas fuelled by technology.

 

Our Venture Build Team consists of world-class business leaders, product designers, engineers and technology experts. Together, we are helping corporations own the next horizon of innovation.

 

 

You have a passion for marketing, launching effective campaigns, tracking their results, and improving with every iteration.

 

·      Be responsible for input on growth strategy, execution, and optimization across our digital businesses, both B2B and B2C

·      Provide input into multi-channel growth strategies based on product needs: SEO/ASO, SEM, DSPs, social paid and community/influencer development, word of mouth, email marketing, push notifications, traditional, mobile native and web, programmatic display, etc.

·      Define, execute, analyze, and optimize A/B and multi-variant tests

·      Work with the Growth team to implement market viability tests

·      Prepare growth strategy documents, frameworks, and guidelines for internal and external use

·      Leverage personal network and knowledge of digital tools to drive competitive advantage

·      Convert insights into action - see customer acquisition process through from ideation to execution

·      Define and validate core KPIs, such as cost per metrics, retention, ROI and LTV to drive the business

·      Design holistic lead generation and nurturing campaigns, leveraging marketing automation and CRM functionalities

·      Contribute to vetting and building out our marketing tech stack partnerships

·      Work with the Growth teams internationally to define, adopt and improve existing practices

·      Be agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity

 

·      Prior relevant experience in industry, consulting, or agency

·      A proven track record of personal success and ambitious undertakings

·      A passion for building, bringing to market, and scaling digital products and services

·      Entrepreneurial spirit to help us shape our growth initiatives and company

·      Ability to think strategically and creatively: analyze, synthesize, recommend and take actions

·      Previous marketing or user acquisition and growth experience proliferating consumer facing digital products and services

·      Expert communication, presentation, and material preparation skills required

·      A passion for growth marketing and driving customer adoption