At AIA, our vision is to help people live healthier, longer, better lives by encouraging them to make positive lifestyle changes one step at a time. Our firm belief is that by following our Operating Philosophy of doing the right thing, in the right way with the right people, the results will come. AIA Insurance for Life, Health and Wellbeing.

The Opportunity at AIA

The Head of Marketing, Health role exists to lead the marketing function for AIA’s health insurance business. This role can be filled in either Melbourne or Sydney.

This is a high-profile role in the AIA Health Leadership Team and works closely with local and international joint venture shareholder executive teams, product and marketing groups, AIA’s senior leadership group and external creative and media agencies.

As the most senior marketing role in the health insurance business the key responsibilities include:

• Lead Health marketing function to achieve sales targets through digital and direct to fund channels

• Advising on channel marketing activity to support achievement of sales targets through independent financial advisers, aggregator and partnership distribution channels 

• Custodian of the AIA Health brand, responsibility for the representation / integration of AIA Health as part of broader AIA brand architecture

• Development and implementation of a full customer life-cycle marketing strategy, including activities to drive AIA Vitality program engagement

• Collaborate with Health Product and Member Service Teams to develop and deliver integrated customer value propositions

• Integrate the AIA Vitality proposition with Health customer value propositions and digital experiences

• Deliver and iterate reporting and analysis as necessary, to ensure visibility of marketing and sales effectiveness and to identify drivers of success

To be successful in this position, you will have:

• Extensive and demonstrated marketing and digital experience, preferably with a background in insurance/financial services or other related industries

• Demonstrated experience in development and execution of strategy including product, channel and marketing

• Demonstrated experience in launching new brands and products in a complex organisations and highly regulated environments

• Demonstrated experience working across the marketing value chain from marketing strategy development through to campaign design, planning, execution and evaluation

• Significant experience managing projects, facilitating cross functional working groups and working in a highly dynamic fast-paced environment

• Demonstrated ability to implement and lead change

• Able to lead teams (directly or indirectly) to successful delivery using customer centric mindsets, methods, templates and tools

• Ability to lead, influences, negotiates and engages at all levels of the organisation

• Strong commercial acumen

• Strategic leadership and agility

In return, AIA Australia offers you the opportunity to:

• Take your career into a new area

• Access our training and development to upgrade or build on your current skills

• Make a difference in someone’s life every day

• Work for a business helping millions of Australians every year

• Access four (4) additional leave days a year to recharge and refresh yourself

• Enjoy wonderful internal health and wellbeing initiatives that support you

• Work with supportive and inclusive people and managers

What’s next?

If you're passionate about making a difference, then click the ‘Apply now’ button!

Our in-house Talent team will review your interest and update you on your application, including adding you to our talent pipeline to jump you to the front of the queue for upcoming opportunities within our business.

Please note that applications close on 3rd February 2021.

Recruitment Agencies: Our Talent team does not require any recruitment agency support.

Interested Candidates: Apply using the ‘Apply’ button. No emailed applications accepted. For general enquiries only, contact:

Emily.Vegas@aia.com

Healthier, Longer, Better Lives
At AIA, wellbeing is at our core. We understand that healthy employees are happy employees. That’s why we have a culture of care that promotes wellbeing and flexibility, recharge days, flexible work arrangements and an AIA Vitality membership.  
 
We focus on career development, people development and leadership capability, so that you’ll be nurtured and have every opportunity to reach your full potential.
 
We recognise your efforts and hard work because we understand that everyone in our AIA family is important. When people feel valued, they become more productive and satisfied, and we want you to feel inspired every day.
 
We are an equal opportunity employer that embraces and values diversity and inclusion in our workforce.  We believe that for people to be their best selves at work, they must feel they can be themselves.  We celebrate both our differences and similarities including how we dress, and we trust our employees to dress appropriately and comfortably for their day.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.