IO Brand Manager
AstraZenecaSouth korea - seoulUpdate time: March 31,2020
Job Description

1. Purpose of the Job

Launch the new immune-oncology products successfully and perform the life cycle management for the multiple indications in various tumor types to provide innovative drug access opportunities to the Korean cancer patients

2. Typical Accountabilities

  • Develop new product launch plan collaborating with the cross functional teams and manage critical processes related to business planning, marketing plans and portfolio management
  • Conduct marketing programs in a timely manner and track business
  • Conduct marketing programs in a timely manner and track business performance regularly working with related functions to achieve the goal

3. Functional Capabilities

  • Define business opportunities through deep understanding of the market and competitive landscape
  • Establish a brand building strategy to deliver the business goals
  • Works across all elements of the marketing mix and use appropriate channels of communication. Closely communicate with external agency and sales team to execute marketing programs
  • Analyze and regular update responsible market/product performance and share/report the insight from the analysis
  • Manage market research and public relations plans
  • Develop brand key messages/promotional materials and train Sales Force
  • Plan promotional expenses and manage budget for assigned marketing programs. Manage product market demand for the stable product supply
  • Develop and strengthen relationships with opinion leaders and key customers through preparing/attending scientific meetings
  • To comply AZ and industry code of conducts, ethics and code of marketing practice

4. Essential Qualification

  • Bachelor’s degrees and above (major in Biology/Pharmacy preferred)
  • 3-5 year experience of marketing in pharma industry
  • Experience in Oncology market (preferred)
  • Strong drive for results
  • Strategic Business planning and project management skill
  • Good interpersonal communication skill
  • Fluent English communication skill (writing and oral)

5. Desired skills or requirements

  • MS office skills(Word, PPT, Excel) proficiency

Date Posted

19-12월-2019

Closing Date

12-4월-2020

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

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