YOUR TASKS AND RESPONSABILITIES

• Assure, demand generation, rotation and maximize institutional therapies adoption through the promotion to physicians, pharmacists, administrative staff, nurses and any other relevant stakeholder, using F2F or virtual channels.
• Brand promotion: Keep informed the Healthcare community about the characteristics, advantages and benefits of institutional therapies aligned to marketing strategy in terms of brand positioning, key audiences and promotional messages, using F2F or virtual channels.
• Lead Tactical implementation Plan aligned to Bayer Institutional strategy.
• Become Institutional Bayer therapies assessor. Through building trusted relations with key accounts stakeholders, anticipating needs, fulfilling commitments, advising with precision and transparent communication, generating a relationship sustainable in the short and long term.
• Continuously searching new opportunities for the Bayer Institutional Business with a Pharma integral view.
• Management of institutional accounts according to country system needs such as, institutional sales, demand-rotation following up, inventories, orders follow up, drugs acquired traceability until it gets to the final consumer.
• Efficient administration of the territory.
• Keep an optimal level of preparation in subjects related to the institutional business and drugs, keeping an appropriate academic standard and aligned to the therapeutic area expectations.
• Aligned to Compliance, LIFE Values and safety policies.

WHO YOU ARE

• University Degree in health-related field such as Pharmacy, Physician, Nurse, or Business Administration.
• At least 3 years of experience in similar position, or minimum 5 years’ experience in Marketing and Sales with a proven track record.
• Intermediate English level (highly desirable).
• Background should enable the person to do field visits in the country.
• Institutional sales experience or management of High-tech products (highly desirable).
• Professional experience in commercial activities in the institutional setting of specialty care products, including dealing with complex product launches.