Business Summary

VMware is a global leader in cloud infrastructure and business mobility. VMware accelerates customers’ digital transformation journey by enabling enterprises to master a software-defined approach to business and IT. With VMware solutions, organizations are building extraordinary experiences by mobilizing everything. Our customers are responding faster to opportunities with modern data and apps hosted across hybrid clouds, and safeguarding customer trust with a defense-in-depth approach to cybersecurity.

The eCommerce team at VMWare is responsible for direct sales of software, licenses, services, and support via the VMWare Online Store. We are at an exciting stage of growth & team development and are looking to add a talented Manager, eCommerce Analytics & Performance to manage our analytics, tagging, and reporting.

This is a hands-on, technically orientated role that calls for a mix of digital marketing, analytics & front-end skills. To be successful in this role, you must have a deep understanding of web analytics, marketing data, advanced Excel, reporting and web development. Hands-on experience with Magento is strongly preferred.

Job Role & Responsibility

• : Primary owner of set-up, administration of analytics, tagging, and 3rd party integrations on Online Store
  • Ensure Online Store Analytics are optimized for customer experience, page performance, and conversion goals.
  • Support a culture of Test & Learn. Work with internal & external teams in set-up, execution and reporting of multiple split-traffic & cohort tests. Ensure all tests are properly sized, analytics are in place, and reporting metrics are established.
  • Identify, understand & communicate trends in eCommerce performance. Track cart performance and ensure integrations between Online Store and 3rd party platforms are working correctly.
  • Work with internal teams to ensure customer flows from other VMWare web properties are tagged consistently and optimized accordingly. Ensure all campaigns, launches & tests follow best practice in UTM & analytics setup.
• : Front end skills
  • Launch pages on Magento Page Builder, ensuring pages are coded & tagged to optimize loading times, customer experience and data integrity.
  • Create dynamic store experiences within Magento Page Builder, allowing us to deliver tailored web experiences to individual visitors based.
  • Work closely with CRO, UX/UI & Production to ensure customer experience is always maintained to a high standard.
  • Assist in the QA of new store, and new product launches.
  • Work with email marketing team to ensure customer lists are up to date and accurate, and available segmentation & targeting are applied.
• : Become the Subject Matter Expert on data & reporting. Understand the data flow between eCommerce platforms, VMWare order management systems, Finance, and other platforms.
  • PoC with internal BI, data, and adjacent digital marketing teams
    • Ensure Online Store compliance with VMWare data policies
    • Own data roadmap with internal team
  • Ensure relevant and timely reporting is available to the wider eCommerce team.
  • Work closely with eCommerce ops team to ensure integrity of store data on the Magento platform is resulting in optimal customer experience.
  • Work with email marketing team to ensure customer lists are up to date and accurate, and available segmentation & targeting are applied.
  • Proved ad-hoc deep-dive analyses, business cases and other investigations.

Required Skills

• 5+ years managing analytics in a global eCommerce role.
  • Google Analytics
  • Google Optimize/ Optimizely/ VWO or similar
  • TealiumIQ/ AudienceStream or similar
  • Session recording & heatmaps (HotJar, SessionCam)
• 5+ years operational experience with an ecommerce platform, either
  • On-prem: Magento, (or BigCommerce, SAP Hybris, ATG or similar)
  • SaaS: Digital River (or Cleverbridge, 2Checkout or similar)
• 3+ years operational experience with CMS platform (Adobe Experience Manager, Craft, Drupal or similar)
• Hands-on experience in web technologies: JavaScript, XML/XSL, HTML/DHTML, CSS. You must be comfortable building, configuring, publishing, and troubleshooting web pages.
• Advanced Excel and data-interrogation skills. You must be comfortable wrangling data from different sources into structured pivot tables.
• You are a proactive self-starter, who never stops learning. VMWare offers excellent training in both online & offline settings; you will be expected to avail of this to keep your skillset current and relevant.
• Ability to handle and prioritize workload while maintaining a sense of humor.

Preferred Skills

• Familiarity with querying languages such as SQL, Python, R

Category : Marketing
Subcategory: Digital Marketing
Experience: Manager and Professional
Full Time/ Part Time: Full Time
Posted Date: 2020-05-26

VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at http://careers.vmware.com.

Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law. Job ID: R2007087