Marketing Manager I/II, Professional Marketing SKYRIZI PsA
AbbVieLake countyUpdate time: October 15,2021
Job Description
About AbbVie AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. Marketing Manager I/II, Professional Marketing – SKYRIZI (risankizumab) PsA The Marketing Manager (MM) for SKYRIZI (risankizumab) will be responsible for numerous executional elements as the brand prepares for launching in psoriatic arthritis (PsA). The MM will coordinate across both internal and external stakeholders to enable an integrated and successful launch. Strategic elements of the role will include everything from deep understanding of customer insights through engagement strategies to closed-loop marketing. Key elements this person will be responsible for include leading the development and execution of the Professional tactics to drive brand and disease awareness through a variety of channels including, but not limited to, in-office, digital sales resources. Partnering with other MMs across the Immunology franchise, both US and International, will be critical to ensure successful implementation of tactics for SKYRIZI PsA. This individual will report to the Associate Director, Professional Marketing SKYRIZI PsA. Job Description – The responsibilities of this role are listed below but may shift based on launch needs. Launch Preparation – This individual will support the launch planning for SKYRIZI PsA, including the synthesis of market research insights and complex clinical data that informs innovative tactical execution. Brand Identity and Campaign Development – This individual will contribute to the visual identity of the brand and work to develop and execute a creative campaign that is insights-driven. Execution of Professional Tactics – This person will execute, in partnership with the agency and MRL partners, key Professional tactics to support the launch of SKYRIZI PsA. 360 Degree Promotion – This individual will develop a strategy to create a closed-loop marketing environment around Professional customers that includes all channels including the salesforce. This person will execute key tactics in partnership with the agency and MRL partners. Sales Force Engagement – This individual will partner closely with the sales force and sales training to develop comprehensive and effective tools that will allow for a strong launch. Strategic Communication – This individual will plan and execute an internal and external communication plan in partnership with Medical, Public Affairs, and other cross-functional partners to maximize share-of-voice of SKYRIZI PsA. Finance – This individual will ensure SKYRIZI PsA stays within budget and partners with finance and other brand partners to maintain oversight throughout the year. Qualifications Qualifications Basic: Bachelor’s degree in marketing or related field Proven ability to complete work product on-time with excellence Proven ability to work cross-functionally Pharmaceutical marketing experience Excellent communication (oral, written, and presentation) and interpersonal skills Strong planning and organization skills, attention to detail, execution, and follow-through Budget management experience Preferred: 3+ years of relevant brand marketing experience Prior experience in Professional pharmaceutical marketing Pharmaceutical launch experience Strategic and tactical planning experience MBA or other advanced degree Significant Work Activities Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) Travel Yes, 25 % of the Time Job Type Experienced Schedule Full-time Job Level Code M Equal Employment Opportunity At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.

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