Media Investment Analytical Manager
PhilipsShanghaiUpdate time: September 16,2019
Job Description
上海市

Job Title

Media Investment Analytical Manager

Job Description

In this role, you have the opportunity to

  • Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology;

You are responsible for

The media analytical manager will be data enabled insights specialist and media operation generalist in the organization, with responsibilities of,

  • Taking a key leadership role, reporting directly to the CMI lead whilst holding responsibility for big data centric business intelligence by working closely with media team, media agency and activation dynamic tracking team.
  • Develop data tracking methodologies, report framework and insights sharing process and execute data driven insights projects with a strong understanding of an array of techniques across varying media data points tagging with media buy on multiple media platform;
  • Mine and structure big data from media spending, media effectiveness KPI data, sales data…to generate insights and intelligence, strategize media operation, and work with cross functional teams to turn those insights into media optimization efforts;
  • Ensure the integrity and correct interpretation of all CMI information;
  • Identifies actions to tap into identified Growth opportunities for the existing business;

You are a part of

You will report to Insights Director and collaborate with many other teams including Brand Marketing, Media, Digital marketing, E-commerce etc.,.

To succeed in this role, you should have the following skills and experience

  • 3+ years’ experience of big data related CMI functions. Both industry and service/consultancy background will be considered.
  • Proven visible impact on business results. Ability to translate business challenges into business questions, learning plans, research designs, analysis and obtaining actionable insights. Demonstrated experience and skills in Performance measurement.

  • Results oriented, independent, entrepreneurial and self-motivated.

  • Proven ability to influence business decisions and strategies while working with diverse teams. Collaboration to overcome cultural and location barriers to work effectively with key business partners and stakeholders in a productive environment.

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

  • A professional but fun workplace, A healthy work-life balance environment;
  • An energetic, genuine, inventive, supportive and dynamic team atmosphere;

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.

Contact

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