Product Manager (Growth)
AirbnbBeijingUpdate time: January 27
Job Description

Airbnb is redefining the world's approach to accommodation and travel. We are creating highly local, personal and meaningful experiences for our host and guest community around the world. We develop products that create transformational experiences for guests millions of times each week.

Responsibilities:

  • Take a result oriented approach to driving guest growth strategy and roadmap across acquisition channels including virality, engagement, referral, organic, and paid channels.
  • Define what success looks like for the team, prioritize projects based on impact, and using data to validate success.
  • Foster a deep understanding of the China ecosystem and finding opportunities for Airbnb to scale and differentiate.
  • Build cross functional relationships and manage large scale cross functional, and intercontinental initiatives.
  • Mentor more junior members on the team.

Type of Person:

  • A leader, a critical thinker, a trend setter.
  • A citizen of the world who is proficient in English and Chinese.
  • Radical thinking paired with strong execution - can envision a world different than the status quo with the ability to articulate a clear path to get there.
  • Self-motivated, with excellent written and verbal communication skills.
  • Creative problem solver - able to identify real obstacles and viable solutions
  • Not hesitant to get hands dirty and do whatever is necessary to ensure success
  • Outcome oriented - not reactionary; they articulate the desired outcome and work collaboratively to create a path to achieve it
  • Highly technical, garnering respect from engineers
  • Humble - no jerks

Passion:

  • Must have a great understanding and empathy for Airbnb customers; must be an Airbnb customer advocate
  • Rigorous - asks hard questions, validates assumptions, connects the dots
  • Passion for great design, you should know what works, what doesn't and why
  • Must have traveled as a guest on Airbnb; or a current host is a major plus

Preferred:

  • Experience with languages used for querying (e.g. Hive/Pig/SQL) is a plus
  • Former engineer, designer, or startup founder

爱彼迎是全球领先的特色住宿和体验项目预订平台,提供700多万个独具当地特色的住宿选择和4万项精心策划的体验活动,均由当地房东和体验达人倾力打造。作为赋能经济发展的引擎之一,爱彼迎正在帮助数以百万计的旅游服务创业者将房源和爱好转化为收入,也让当地社区享受到了旅游业带来的经济效益。迄今为止,爱彼迎已接待超过5亿人次房客,在全球191个国家和地区提供62种语言服务。爱彼迎致力于在全球范围内促进人与人之间的交流和信任,打造充满人情味的社区。

爱彼迎中国

作为一个独立的业务部门,中国是Airbnb爱彼迎全球增长的重要引擎之一。自2015年底正式进入中国起,爱彼迎在中国市场不断加大投入,实现了持续快速增长。爱彼迎将持续升级本土产品,打造创新的品牌活动,提升用户体验,构建有凝聚力的社区。作为共享住宿行业的领军者之一,爱彼迎还携手各方,积极推动这一新兴行业的可持续发展,实现多方共赢。我们将继续打造高效的本土团队,将原汁原味的旅行体验带给中国旅行者,创造“家在四方”的归属感,重新定义旅行。

工作职责:

  • 采用以结果为导向的方法制定促销活动和营销系统的产品规划并明确定义成功的目标
  • 与运营、设计、工程和数据团队紧密配合,高质量地完成各类促销运营活动,用数据验证成功
  • 优秀的跨部门合作能力,有能力整合C端和B端资源并聚拢不同的可能性实现目标
  • 对中国市场有深入的理解,同时会针对airbnb的特点寻找新的机会
  • 可以建立良好的跨组合作关系,可以推动跨功能组合作

任职要求:

  • 对Airbnb产品有深入的了解,有较强的产品设计能力和产品敏感度
  • 从用户角度出发思考问题;结果驱动,能够不局限现有框架和模式,找到更好的产品方案
  • 思维严密,可以提出问题、设置假设、证明假设
  • 自我驱动力强;有较强的解决问题的能力
  • 良好的中英文水平,较强的书面和口头表达能力
  • 有技术背景,有使用查询语言(例如Hive / Pig / SQL)的经验者优先

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