Head of Marketing, Digital Neurology | Stealth MedTech Venture

London

BCGDV has partnered with a large medical device manufacturer to build an app that is transforming the lives of patients living with neurological diseases, empowering them to better understand their condition, have better conversations with their doctor and ultimately live a better life.

Due to the planned growth of our venture, we are seeking a world class Head of Marketing to lead the marketing strategy and execution for the new Digital Neurology product. This role will report directly to the Head of the Digital Neurology.

Roles & Responsibilities

• Lead marketing strategy targeting consumers and healthcare professionals, including KOLs in the space
• Oversee the creation and publication of all marketing collateral
• Lead development and execution of customer segmentation, creative direction, and brand evolution
• Create cross channel forecasts and provide numeric rationale for analysis to meet product needs
• Coordinate marketing campaigns with sales activities within other parts of the business
• Manage and develope strategic partner relationships, both internal and external
• Mentor and develop a team to deliver to high standards and ensure KPIs are met
• Be agile and iterative in your approach and relentless in your search for next unexploited growth opportunity

Background

• Experience working in MedTech / medical devices / software-as-a-medical-device (SaMD) / health services tech, particularly in regulated medical environment
• Strong growth/digital marketing skillset in a B2C or B2B2C environment (i.e. SEO, PPC, paid social, A/B testing, Google Analytics, Hotjar)
• Prior product launch experience and leading go-to-market strategies
• Prior experience in executing multi-channel marketing campaigns and field marketing tactics in healthcare; experience in planning and executing tradeshows a plus
• US healthcare and regulated industry experience is highly desirable
• Tech/Agile/Startup experience preferred
• Passionate about technology and healthcare and able to understand how digital innovation can transform businesses