At AstraZeneca, we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. We’re focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring big new ideas to life. As the Program Manager, Above Brand at our Gaithersburg, MD campus, you’ll play a pivotal role in channelling our scientific capabilities to make a positive impact on changing patients’ lives. North American Commercial is the ‘face’ of AstraZeneca to our many healthcare clients. They represent many of the most well recognized and respected products in the industry and build strong relationships with healthcare professionals.

AstraZeneca’s vision in Oncology is to help patients by redefining the cancer-treatment paradigm, with the aim of bringing six new cancer medicines to patients between 2013 and 2020. A broad pipeline of next-generation medicines is focused principally on four disease areas - breast, ovarian, lung and haematological cancers. As well as other tumour types, these are being targeted through four key platforms - immunotherapy, the genetic drivers of cancer and resistance, DNA damage repair, and antibody drug conjugates, underpinned by personalized healthcare and biomarker technologies.

The HCP Sr. Marketing Manager will be responsible for the implementation of the HER2-mutated metastatic non-small cell lung cancer promotional brand plan for ENHERTU. Key areas of emphasis for this role include the following: HCP asset planning and development, non-personal promotion, market research, and launch readiness activities.

This position will report directly into the US Brand Marketing Director and will work closely with our alliance partner, Daiichi Sankyo, and with cross functional teams. The individual will work collaboratively across the Antibody Drug Conjugate (ADC) Franchise and will play a critical role in execution of our marketing plan across ENHERTU’s current and future indications.

This position is based at our Gaithersburg, MD campus, headquarters for our US Oncology business.

Key Accountabilities

• Facilitate development and execution of ENHERTU promotional plan and programs, ensure alignment with brand strategy.
• Lead ENHERTU HCP tactical planning and execution.
• Participate in the annual operational planning process by shaping the tactical plan and budget required to achieve the brand’s stated objectives.
• Manage partner agency relationships, workflow and related expense budgets.
• Partner with Business Insights team and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis; Ensure plans are optimized as needed to improve impact and develop recommendations for future plans based on metrics and impact.
• Ensure legal/regulatory compliance and medical accuracy of all digital and consumer marketing materials.

Qualifications

• Minimum of bachelor’s degree in relevant field

• Prior in-line marketing experience required, with experience in HCP marketing preferred
• 5+ years’ experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: brand marketing, sales, managed markets, pricing or market research/analytics, strategic planning
• Oncology, Lung Cancer or specialty care experience highly preferred

Skills

• Strategic thinking
• Strong communication and cross functional collaboration skills
• Ability to manage complex projects
• Demonstrated ability to lead without authority
• Ability to gauge the feasibility, impact and risks of proposed programs
• Comfort operating in a highly regulated environment and industry
• Possess strong business acumen skills, as role is responsible for managing multiple program budgets, timelines, process and procedures
• High ethical standards and personal integrity

Why AstraZeneca?

At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big. Delivering life-changing medicines is about being entrepreneurial - finding those moments and recognising their potential. Join us on our journey of building a new kind of organisation to reset expectations of what a bio-pharmaceutical company can be. This means we’re opening new ways to work, pioneering cutting edge methods and bringing unexpected teams together. Interested? Come and join our journey.

So, what’s next!

Are you ready to bring new ideas and fresh thinking to the table? Brilliant! We have one seat available and we hope it’s yours.

Location

The AstraZeneca Gaithersburg campus is located in Montgomery County, Maryland, a suburb of Washington, D.C. Established as a small agricultural settlement in 1765, the town of Gaithersburg was incorporated in 1878 and has grown to become one of Maryland's largest and most diverse cities with over 68,000 residents.

While Gaithersburg is part of a regional high technology corridor, the city has preserved its small-town appeal with smart urban development and planned communities like Kentlands and Lakelands (across the street from the core campus), and Crown Farm, all of which are walkable communities serviced by an array of public transportation options. Part of this thriving community, the Gaithersburg campus is surrounded by residential neighbourhoods, schools, retail and restaurants, and is easily accessible with a variety of transportation options.

AstraZeneca is at home in this Sustainable Maryland Certified City and share Gaithersburg's commitment to environmental stewardship. The site offers options that simplify and facilitate sustainable transportation choices, making it easier for our employees and visitors to reach the campus and its surrounds. Gaithersburg is served by three large airports and is accessible to the Washington Area Metro system, which includes rail and bus service.

Where can I find out more?

Our Social Media, Follow AstraZeneca on LinkedIn https://www.linkedin.com/company/1603/

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Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.