Who are we?

SDL is the global leader and innovator in language and content management technology and services. We enable companies to create meaningful digital journeys and form important emotional connections with their global customers by powering the creation, translation and delivery of relevant, personalized content to make understanding possible. We are a dynamic, collaborative and globally diverse team, working together to completely transform how the world communicates and connects with one another through content. If you like making an impact, helping others, taking a fresh look at processes and tools, furthering an open an innovative culture and tend to generally look at even the smallest task in the context of how it impacts the overall organization – we should talk!

What is this role?

The Translation Services (TS) marketing manager exhibits an understanding of the markets and buyers of TS in order to help devise and lead SDL’s go-to-market strategy for its TS offerings. They must work cross-functionally, unifying and motivating peers from different teams (e.g. project management, communications, field marketing, sales, etc.).       The TS marketing manager will develop an expert understanding of SDL’s TS buying audiences and will act as a subject matter expert (SME) who transfers knowledge about markets, buyers and service offerings across marketing and sales functions.

Responsibilities:

• Work with Translation Services to define the market opportunity for SDL’s TS offerings; perform segmentation and targeting exercises that identify the segments with the highest propensity to buy
• Conduct market and customer research to gather data and insight about target personas, buyer needs and the purchasing decision process for TS, including key buyer roles
• Influence TS offerings through well-defined market requirements
• Write and socialize the following documents as required: marketing plan, sales enablement plan, launch plan
• Develop positioning, value propositions and messaging that resonate with the buying audience and produce the source messaging blueprint
• Collaborate with marketing peers and resources to produce relevant content for target buyers
• Develop the competitive comparison guide for use in positioning against similar TS offerings from other organizations
• Collaborate with a sales enablement and/or sales operations manager to produce a sales enablement plan
• Enable sellers and coordinate the development of sales content and activities for direct and indirect sales         
• Assist in branding/ naming by providing market, competitive and customer context
• Manage launch planning and orchestrate launch execution
• Provide market and buyer insights to drive the development of campaign strategies including demand creation and reputation building
• Serve as market-facing SME/thought leader for the TS offerings
• Develop customer references, testimonials and case studies for external and internal use, or assist a formalized customer marketing function in doing so
• Drive/support retention and upsell/cross-sell strategies or assist a formalized customer marketing function in doing so
• Attend win/loss reviews and perform ongoing analysis to determine the level of adoption and provide feedback
• Monitor and report on the performance of TS in the market and communicate the results of related sales and marketing efforts

Technologies used:

• Salesforce automation (SFDC)
• Marketing automation (Marketo)
• Business intelligence (GROW)                 
• Social media platform/tools
• Sales content portal
• Customer/Partner portal

Requirements:

• Bachelor’s degree required and a Master’s degree preferred
• Minimum of 5 years of product marketing experience
• Related market/industry experience preferable
• Technical/product category experience preferable
• Localization industry experience a plus
• Ability to conduct market, competitor and customer research to gather insights and assess market opportunities
• Ability to create value propositions and messaging strategies
• Ability to develop strategies for creating pipeline for new offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships
• Ability to analyze information collected from win/loss interviews and pipeline behavior (conversion rates and velocity) to detect breakdowns in the marketing and sales process
• Ability to link launches to organizational campaign themes and goals
• Strong writing, communication, presentation development and delivery skills
• Critical thinking
• Project management
• Strong business acumen
• Creative and innovative
• Empathetic to buyers, customers, users and sales resources
• Collaborative, able to work across functional teams
• Detail-oriented, well organized, efficient with time management

Benefits:

• Amazing benefits. (Seriously.)
• Infinite training, professional development and personal growth opportunities
• The rare opportunity to impact how organizations communicate globally. There’s a reason we work with 85 of the top 100 brands.
• Smart, engaged co-workers, a culture of innovation and opportunity.

SDL is an Equal Opportunity / Affirmative Action Employer.  Qualified applicants will be evaluated for employment without regard to race, color, religion, sex, national origin, veteran, and disability status.  For more information about EEO/AAP legislation please visit http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. 
Should you require assistance in completing your application, please contact usrecruitment@sdl.com for accommodation.