WOM Operation Specialist(用户运营(口碑营销方向)
AirbnbBeijingUpdate time: April 17
Job Description

Airbnb is one of the world’s largest marketplaces for unique, authentic places to stay and things to do, offering over 7 million accommodations and 40,000 handcrafted activities, all powered by local hosts. An economic empowerment engine, Airbnb has helped millions of hospitality entrepreneurs monetize their spaces and their passions while keeping the financial benefits of tourism in their own communities. With more than half a billion guest arrivals to date, and accessible in 62 languages across 191 countries and regions, Airbnb promotes people-to-people connection, community and trust around the world.


About Airbnb China

As an independent business unit, China is one of the major engines behind Airbnb's global growth. The company has increased its investment in China and experienced rapid growth since officially entering the market at the end of 2015. Airbnb continues to  focus on product localization and innovation to better serve local users and enhance the user experience, nurture a trusting local community, and engage Chinese Millennial travelers with inspiring brand moments. As one of the leaders in the home sharing industry, Airbnb works with partners across many fields to actively promote the sustainable development of this emerging industry and achieve win-win results for everyone. Airbnb will continue to build an efficient local team, bringing the end-to-end, authentic travel experience to Chinese travelers, and creating a world where "anyone can belong anywhere".




  • 熟练通过用户运营裂变、公众号裂变、活动裂变等多种方式实现用户增长,负责制定社交传播用户增长策略,对增长目标负责
  • 了解微信生态,规划并探索符合产品特性的增长模式并大规模获取精准流量
  • 监控全数据情况,规划ABtest找到规模化和成本结合最优点
  • 负责社交增长用户的画像分析,对用户质量和产出质量有把控


  • 3年以上用户运营经验,本科及以上学历,能独立制定运营计划、落地执行各运营事项,有流量扩展或用户增长工作经历优先
  • 善于做数据分析和用户行为分析,具有出色的逻辑思维能力,善于利用数据驱动业务决策
  • 对旅游生态及相关行业有运营经验优先
  • 有规模化增长经验,对投入产出分析经验丰富者优先

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