WOM Product Manager(口碑营销产品经理)
AirbnbBeijingUpdate time: April 17,2020
Job Description

Airbnb is one of the world’s largest marketplaces for unique, authentic places to stay and things to do, offering over 7 million accommodations and 40,000 handcrafted activities, all powered by local hosts. An economic empowerment engine, Airbnb has helped millions of hospitality entrepreneurs monetize their spaces and their passions while keeping the financial benefits of tourism in their own communities. With more than half a billion guest arrivals to date, and accessible in 62 languages across 191 countries and regions, Airbnb promotes people-to-people connection, community and trust around the world.

About Airbnb China

As an independent business unit, China is one of the major engines behind Airbnb's global growth. The company has increased its investment in China and experienced rapid growth since officially entering the market at the end of 2015. Airbnb continues to  focus on product localization and innovation to better serve local users and enhance the user experience, nurture a trusting local community, and engage Chinese Millennial travelers with inspiring brand moments. As one of the leaders in the home sharing industry, Airbnb works with partners across many fields to actively promote the sustainable development of this emerging industry and achieve win-win results for everyone. Airbnb will continue to build an efficient local team, bringing the end-to-end, authentic travel experience to Chinese travelers, and creating a world where "anyone can belong anywhere"

Airbnb爱彼迎公司简介 

爱彼迎是全球领先的特色住宿和体验项目预订平台,提供700多万个独具当地特色的住宿选择和4万项精心策划的体验活动,均由当地房东和体验达人倾力打造。作为赋能经济发展的引擎之一,爱彼迎正在帮助数以百万计的旅游服务创业者将房源和爱好转化为收入,也让当地社区享受到了旅游业带来的经济效益。迄今为止,爱彼迎已接待超过5亿人次房客,在全球191个国家和地区提供62种语言服务。爱彼迎致力于在全球范围内促进人与人之间的交流和信任,打造充满人情味的社区。

 爱彼迎中国

作为一个独立的业务部门,中国是Airbnb爱彼迎全球增长的重要引擎之一。自2015年底正式进入中国起,爱彼迎在中国市场不断加大投入,实现了持续快速增长。爱彼迎将持续升级本土产品,打造创新的品牌活动,提升用户体验,构建有凝聚力的社区。作为共享住宿行业的领军者之一,爱彼迎还携手各方,积极推动这一新兴行业的可持续发展,实现多方共赢。我们将继续打造高效的本土团队,将原汁原味的旅行体验带给中国旅行者,创造“家在四方”的归属感,重新定义旅行。

工作职责:

  • 采用以结果为导向的方法制定用户推荐和社交裂变增长策略并进行产品规划和执行,覆盖各类用户群体的引荐拉新、病毒式传播、内容分享拉新等多种获客渠道
  • 和设计、工程、运营、数据团队配合,明确定义成功的目标,会根据产品的影响范围进行优先级的排序,并用数据来验证成功
  • 对中国市场有深入的理解,同时会针对airbnb的特点寻找新的机会
  • 可以建立良好的跨部门合作关系,可以协调各方资源达成目标

任职要求:

  • 对Airbnb产品有深入的了解,有较强的产品设计能力和产品敏感度,善于发现增长机会
  • 从用户角度出发思考问题;结果驱动,可以明确的定义最终目标并有能力整合资源实现这一目标
  • 思维严密;可以提出问题,证明假设,并聚合不同的可能性
  • 自我驱动力强;有较强的解决问题的能力
  • 良好的中英文水平,较强的书面和口头表达能力
  • 有技术背景,有使用查询语言(例如Hive / Pig / SQL)的经验者优先

 

Get email alerts for the latest"WOM Product Manager(口碑营销产品经理) jobs in Beijing"