The Brand Manager is responsible to drive the development and execution of marketing bundles and brand plans to build the brand awareness, desirability and convert consumer engagement & sales in long-run vision.

Conceive and implement brand strategies based on market landscape, consumer/shopper insights, and brand positioning and opportunities, in compliant with global brand marketing and fashion house guideline.
Develop brand annual calendar and wisely use available resource to achieve business targets. including but not limited in brand sales, pillar/category performance, retail excellence, campaign delivery, consumer acquisition, consumer retention, brand awareness improvement. To liaise with local registration team and global brand team to make sure timely new innovation launches in China.
Achieve business results through executional excellence and partners with cross functional teams to ensure marketing activities are executed according to the strategy and are supported by investments in advertising, digital /social and promotions.
Applies understanding of local consumers, customers, and competitors to adapt the global license guideline& policy in local adaptation, while also take a role of strong local voice in proposing local initiatives.
Provide timely and insightful business analysis and reports to adapt strategy and action plans.
Experince Required

5+ years’ experience in Marketing, with excellent track record in innovation rollouts and flawless launch management, S&OP, IBP, and media planning & execution
Project Management: Ability to inspire and lead team, hold them accountable to deliver project deliverables
Experience in consumer work and mix development a plus
Strong communication, and good at coordinating and mobilizing the internal and external resources. Above CET 6 and can communicate in English fluently.
Good knowledge of the beauty industry