To plan, develop, design and manage social interactions across Brands digital channels to increase brand exposure and strengthen brand image.

• Define and Enhance the Brand Social presence
• In accordance with the Brand’s image, select the best platforms for social media presence, i.e. Facebook, Linkedin, Twitter, Instagram, etc…
• Create and implement Social Media Optimization (SMO) & Social Media Marketing campaigns across social media platforms
• In collaboration with Marketing, assist with the creation and presentation of Social Media strategy and integrated marketing campaigns based on customer social media analytical data
• Keep up to date on social media trends and best practices educating internal and external stakeholders
• Interact with consumers in social media channels using social media management software and related tools, including forums, Spokesperson of the brand on forums and social media: news, advice, sales assistance, etc…
• Participate in the development of real-time marketing content based on monitoring social media, flagging opportunities, and formulating plans with internal and external stakeholders
• Plan and manage the brand online social activity
• Monitor, maintain and strengthen consistent online brand identity
• Work cross-functionally to develop appropriate content, if required
• Manage the Social and Community component of digital marketing campaigns
• Produce social media listening and engagement reports for internal and external teams to fuel insight development
• Summarize insights and conversations to create actionable, operational reports that lead to optimization and efficiency in performance
• Analyze and report on social community trending (pre and post) promotional launches to key internal stakeholders to ensure optimal customer satisfaction