Responsibilities

Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns, using Google AdWords, and Google Analytics.

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Identify trends and insights, and optimize spend and performance based on the insights.

Plan, execute, and measure experiments and conversion tests.

Collaborate with internal teams to create landing pages and optimize user experience.

Requirements

Bachelor's degree in marketing or a related field.

At least two years' working experience in digital marketing. Candidates with experience working in finance or IT are preferred.

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

Experience in optimizing landing pages and user funnels.

Experience with A/B and multivariate experiments.

Solid knowledge of Google Analytics.

Experience in setting up and optimizing Google Adwords campaigns.

Strong analytical skills and data-driven thinking.

Up-to-date with the latest trends and best practices in online marketing and measurement.