Overview

As an integral part of the global paid media team, the Digital Media Manager will partner with marketing pillar teams as well as internal media channel, analytics, and operations teams to support cross channel execution and overall campaign management. This role has great exposure to multiple facets of the marketing organization.

 

 

Job Description

The Digital Media Manager is responsible for providing day-to-day tactical support across paid media campaign management and coordination for cross functional teams.

The position ensures all assigned tasks are delivered on time, within budget, and follow internal processes.

 

Responsibilities

- Day to day management of centrally led digital campaigns, delivering best in class campaign planning, activation, and on-going performance management.

- Act as the liaison between marketing pillar, media channel, operations, and analytics teams, creating tasks timelines, and coordinating key deliverables for streamlined campaign management

- Learn and maintain a good understanding of pillars campaigns, initiatives, and products. Support the team in identifying cross pillar and team learnings

- Support and implement campaign set up, defining, and implementing campaign naming conventions and structure for streamlined dashboard campaign reporting

- Works collaboratively across the network, developing global paid media best practices and helping to build a strong paid media foundation to build off

- Manage and enhance internal processes, communication and workflow via internal project management tools and resources

- Source and collate best practice documents, tools and case studies as appropriate. Help the team to refresh frequently.

- Assist in coordinating and organizing status meetings across pillar teams, ensuring project task lists are updated for stakeholders and internal teams to help prioritize tasks

- Maintain and manage detailed meeting notes for general team awareness and high-level insights to assists in larger process and priorities

- Assist in financial and operational workflows to ensure internal processes are met and managed prior to campaign activation and ongoing with operations teams

- Source and collate best practice documents, tools and case studies as appropriate. Help the team to refresh frequently.

- Champion all company and departmental processes and initiatives, including advocating and executing them, as well as assisting in ongoing process improvement

 

 

 

Preferred qualifications

 

- Interpersonal and relationship skills – managing up, down and across the organization.

- Ability to deal with ambiguity, cope with changes, and drive forward without having the full picture

- Effective planning, organization, and time management skills and analysis/assessment capabilities

- Demonstrate capacity to understand dynamics of multi-discipline teams and resolve team-related issues that could impact deliverables

- Prioritize and manage multiple concurrent tasks/projects in a fast-paced deadline driven environment and deliver quality results

- Demonstrate core Project Management skills in organization, facilitation, attention to detail, negotiation, great interpersonal skills, and communication in keeping team members up to date on status of projects, and scheduling meetings

- Demonstrate the ability to problem solve and course correct independently and proactively

- Exceptional organizational skills and good communication skill

 

Requirements

 

- 6+ years of paid media experience, including at least 1-2 years in media or project management role

- 3-4 years Assoc. PM or PM experience in an integrated marketing or media agency or relevant environment

- Some knowledge in digital media channels (paid search, programmatic, content syndication and paid social)

- Experience in paid media and cross functional marketing organizations

- Experience in using collaborative project management tools or systems (Wrike preferred, but not required)

- Knowledge in how media agencies operate and activate media

 

About Us

Innovation starts with inclusion at Oracle. We are committed to creating a workplace where all kinds of people can be themselves and do their best work. It’s when everyone’s voice is heard and valued, that we are inspired to go beyond what’s been done before. That’s why we need people with diverse backgrounds, beliefs, and abilities to help us create the future, and are proud to be an affirmative-action equal opportunity employer.

 

Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status, age, or any other characteristic protected by law. Oracle will consider for employment qualified applicants with arrest and conviction records pursuant to applicable law.

Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.

Responsible for digital marketing activities to optimize the online user experience, increase marketing effectiveness. Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies statistics-based market intelligence to business issues and formulates recommendations on optimizing the user experience and help drive business outcomes. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles. Researches and evaluates new technology trends and identifies new optimization opportunities.

Job duties are varied and complex utilizing independent judgment. May have project lead role. 5+ years related experience. BA/BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.

As part of Oracle's employment process candidates will be required to successfully complete a pre-employment screening process. This will involve identity and employment verification, professional references, education verification and professional qualifications and memberships (if applicable).