Role: Director, Systems Marketing, JAPAC (Japan and Asia Pacific)

 

The IT company that is transforming marketing by applying leading edge modern marketing strategies. You will use the most up to date techniques while being part of an inspiring team of dynamic and passionate marketers.  Oracle can offer you the possibility to work in an international context as a leader and key influencer you will partner effectively with sales, marketing and alliances & channel colleagues.

 

You will be up to date with the latest digital media trends, so that you can identify and exploit the most effective channels and activities to market and target specific audiences in the various stages of the customer buying cycle.

 

The JAPAC Engineering Systems is one of the largest revenue-contributing business for the region.

We are looking for a creative and driven Modern Marketer to lead our Systems marketing efforts for Japan and Asia Pacific (JAPAC) region. With a strong focus on engaging marketing strategies you will be able to demonstrate the ability to further establish Oracle’s brand and to generate sales leads and pipeline through modern integrated marketing campaigns.

 

This role will be based in Singapore and will report into the JAPAC Head of Tech and Systems Marketing, with a dotted line into the JAPAC SVP of Systems Sales.

 

In this role, you’d be expected to:

 

• Play the role as a business partner for the sales management, understanding their needs as well as the company’s marketing strategy. You constantly analyze the ROI of campaigns you manage and adapt the marketing plan for customers and Oracle partners accordingly to achieve optimal pipeline results.
• Liaise with regional sales teams and business development teams to ensure building the right strategic marketing plan for the region, get their buy-in and support of demand, lead and pipeline generation activities utilizing the most leading and up to date digital and modern marketing tools.
• Strategically plan, manage and execute measurable, integrated modern marketing plans with a strong focus on digital marketing for customers
• Be the driving force behind Oracle Systems Marketing in JAPAC by defining and implementing strategic marketing activities that deliver highly targeted, multi-channel touches across the customer lifecycle
• Act as a key partner and subject matter expert to the sales and business development teams, working closely with them to optimize the marketing budget, creating sales opportunities to contribute to the overall success of the business.
• Monitor analyze and report on performance of each campaign and communicate results and plan for improvement; check lead quality and sales follow-up, and action timely if required.
• Be an integrated member of the Oracle JAPAC Divisional Marketing team, working hand in hand with the Field Marketing, Digital, Advertising, AR, PR teams, as well as internal domain experts to understand the customers’ challenges, aspirations; and to curate and translate strategies and messages value-led marketing campaigns, high impact propositions, messaging and engagement activities.

 

 

 

• Manage external agencies who will be expected to be your partners in creative and strategic delivery of events, campaigns and outcomes.

 

 

The ideal candidate should:

 

• Have strong knowledge of the various marketing disciplines especially modern marketing and digital marketing; thorough knowledge and practical working experience of a wide range of direct digital marketing channels from website, to search engine, to social media channels, to digital multi-touch and nurture campaigns.
• Be a strategic thinker, possess strong business acumen, analytical competency and influencing skills. Able to focus on the detail as well as the bigger picture.
• Be able to demonstrable competencies in IT and B2B Marketing; experienced in developing and executing integrated modern marketing plans for IT companies based on business needs and with a deep understanding of audience generation strategies and segmentation for the complete buying cycle.
• Have proven experience in planning and implementing successful integrated marketing strategies, with clear measurements to highlight sales pipeline impact and revenue.
• Be comfortable using data and performance analysis, reporting, possess project planning and execution skills, with a strong sense of ownership and ability to multi-task, prioritize, anticipate possible obstacles and deliver viable solutions in a timely manner
• Be ready to roll their sleeves up, have a can-do attitude, and demonstrate resourcefulness and creativity in problem solving.
• Have experience in using marketing and sales processes tools, preferred experience with Eloqua.
• Have experience of working with third party suppliers and managing & motivating agencies to push creative barriers in communicating with customers
• Excellent budget & project management skills
• Excellent writing, editing and communication skills.
• Enthusiastic, open, flexible and extravert personality with strong drive and proven ability to perform in high-paced environment.
• Self-motivated, results driven and team-work oriented
• Be effectively bilingual in English and a 2^nd language would be highly beneficial.
• University Degree required – with a focus on Technology, Marketing or Business preferred
• Minimum 10-15 years’ experience preferably in a field/regional marketing capacity, with a specific focus on Tech B2B Enterprise marketing working with digital marketing, messaging and execution.

• Preferably have experience working in an international, matrix-based and collaborative organization setting

Plans, executes, and measures demand generation marketing programs to grow sales pipeline and revenue for Field Sales organization.

Meets with Sales leaders to create strategic marketing plan in support of pipeline and revenue objectives. Participant on Sales leadership team and regular pipeline and forecast review meetings. Develops and implements tactical marketing programs in conjunction with Sales, Channels, Product Marketing, Product Management, Oracle Direct (Telesales), and external influencers such as user groups and industry trade associations. Provides onsite execution support for marketing programs. Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner. Creates and manages program budget, measures ROI through metrics analysis and reporting. Acts as a virtual team liaison for corporate business initiatives, programs and launches. Provides recommendations on program delivery to HQ virtual team leads. Communicates program status, action items, and deliverables across Field Marketing team and Sales.

Excellent interpersonal skills. Exhibits a high degree of resourcefulness and persistence. Ability to provide consultative input to senior Sales leaders. Experience with business management and operations, including finance/revenue/pipeline principles. Proven ability to engage customers in dialogue about their business needs and IT solutions. Excellent written and verbal skills, and ability to work on far-flung virtual teams. High degree of technical and strategic understanding of Technology, Applications, and Industry solutions being marketed. Attention to detail and discipline to follow established policies and processes from event design to execution to lead flow.