The IT company that is transforming marketing by applying leading edge modern marketing strategies. You will use the most up to date techniques while being part of an inspiring team of dynamic and passionate marketers.  Oracle can offer you the possibility to work in an international context as a leader and key influencer you will collaborate effectively with sales, marketing.

You will be up to date with the latest digital media trends, so that you can identify and exploit the most effective channels and activities to market and target specific audiences in the various stages of the customer buying cycle.

The successful candidate is innovative and will have proven experience in planning, implementing and executing successful digital marketing strategies, with clear measurements to highlight sales pipeline impact and revenue. The candidate is numerically confident and is used to assessing marketing performance on a daily, weekly & quarterly timescale.

At Oracle you will market leading IT solutions that have a huge influence on society globally. Working green and being socially responsible is part of the organization’s genes.

THE ROLE

We are looking for a creative and Digital Marketer  to support Oracle SaaS solutions to businesses of all sizes. With a strong focus on online marketing strategies to attract and acquire net new customers you will be able to demonstrate the ability to further establish Oracle’s brand and to generate the levels of inbound traffic needed to support the required sales leads, trials and opportunities through integrated marketing campaigns.
You will work to ensure EMEA digital marketing activities are seamlessly planned, being responsible for planning and executing digital marketing activities for your region and overall responsibility for performance in this space. You constantly analyze the ROI of campaigns you manage and adapt the marketing plan accordingly to achieve optimal pipeline results. This will require a forensic approach to data, measurement, testing & reporting.
You will liaise with local Field Marketing team to ensure alignment and consistency across the regional marketing plans, in particular supporting the mid-market business. 

THE MISSION
Liaise with EMEA Region Field Marketing and Sales Leaders to build a marketing plan designed to generate demand, leads and pipeline contribution utilizing the most leading and up to date digital marketing tools.


Requirements
 

• Strategically plan, manage and execute measureable, integrated digital marketing plans including integration of regional event strategy
• Align campaign tactics to buying cycle stages and solution areas based on the persona.
• Be the driving force behind Oracle ERP solutions, implementing strategic marketing activities that deliver highly targeted, multi-channel touches across the customer lifecycle for the region
• Monitor, analyze and report on performance of each campaign and communicate results and plan for improvement; check lead quality and sales follow-up, and action timely if required.
• Strong knowledge of the various marketing disciplines especially multi-channel digital marketing; thorough knowledge and practical working experience of a wide range of direct digital marketing channels from website, to search engine, to social media channels, to digital multi-touch and nurture campaigns.
• Strong business acumen, analytical competency and influencing skills. Able to focus on the detail as well as the bigger picture.
• Demonstrable competencies in IT Marketing; experienced in developing and executing integrated marketing plans for IT companies based on business needs and with a deep understanding of audience generation strategies and segmentation for the complete buying cycle.
• Strong project planning and execution skills, with strong sense of project ownership and ability to anticipate possible roadblocks and provide viable solutions
• Excellent organizational skills with the ability to prioritize, multitask and manage time effectively, and keep schedules and projects in order and up to speed
• Experience of using current marketing and sales processes and systems, preferred experience with Eloqua.
• Experience of working with third party suppliers and managing & motivating agencies to push creative barriers in communicating with customers
• Excellent budget & project management skills
• Excellent writing, editing and communication skills.
• Enthusiastic, open, flexible and extravert personality with strong drive and proven ability to perform in high-paced environment.
• Results driven (pipe line driven) and team-work oriented
• Fluency in English
• University Degree required – with a focus on Marketing, Sales or Business preferred
   

 

!|!Plans, executes, and measures demand generation marketing programs to grow sales pipeline and revenue for Field Sales organization.

Meets with Sales leaders to create strategic marketing plan in support of Sales pipeline and revenue objectives. Participant in regular pipeline and forecast review meetings. Develops and implements tactical marketing programs in conjunction with Sales, Channels, Product Marketing, Product Management, Oracle Direct (Telesales), and external influencers such as user groups and industry trade associations. Provides onsite execution support for marketing programs. Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner. Creates and manages program budget, measures ROI through metrics analysis and reporting.

Proven track record executing multi-faceted event programs. Excellent interpersonal skills. Able to engage customers in dialogue about their business needs and IT solutions. Excellent written and verbal skills, and ability to work on far-flung virtual teams. Understands principles of Sales business/revenue/pipeline management. Moderate technical and strategic understanding of Technology, Applications, and Industry solutions being marketed. Attention to detail and discipline to follow established policies and processes from event design to execution to lead flow.

As part of Oracle's employment process candidates will be required to successfully complete a pre-employment screening process. This will involve identity and employment verification, professional references, education verification and professional qualifications and memberships (if applicable).!|!