At Oracle, we pair the latest technology with innovative behavioral design to deliver solutions that solve utilities’ biggest challenges. We are seeking a Field Marketer to join our team to help drive forward the continued success of our solutions. The successful candidate must come with a passion to make a difference, be commercially minded with a proven track record as a business partner to Sales & Business Development, and be adept across the entire marketing mix.

Responsibilities

Planning and Execution

• Work with the product marketing team to plan and manage the execution of marketing campaigns using the full marketing mix to build awareness, generate new business leads or progress prospects through the funnel.
• Drive regional allbound (inbound and outbound) campaign submissions including quick serve, region-specific events and local activity/asset needs. Liaise with Campaign Activation & Shared Service teams on submission templates, Wrike intake process, and RACI plans for delivery
• Support Outbound call campaign execution with messaging and touch plan support and enablement (sales activation)
• Collate and maintain regional calendar of marketing activities; including with Partners, Corporate Events, PR etc

Campaign Analysis and Reporting

• Review the performance of regional campaigns across all channels with marketing management. Provide detailed analysis and commentary, make recommendations, and implement changes where necessary to ensure lead targets are met.
• Forecast and monitor ongoing lead attainment against target and work with the wider Marketing team to recommend appropriate actions to achieve and exceed expectations.
• Provide sales leaders with program reporting and execution metrics

Stakeholder Management and Communication

• Form direct and collaborative relationships with your sales stakeholders, ensuring sales priorities are met within all marketing campaigns and activities.
• Work with product marketing, business development managers and sales leaders to understand regional GTM segmentation and sales plays to feed into campaign planning, segmentation and monitoring.
• Develop and deliver campaign briefings and provide the necessary information and support to the relevant sales reps to ensure each campaign is a success.
• Work closely with Business Development and Sales teams to plan activity, report on campaign performance and obtain feedback.
• Manage third-party vendors and publishers to maximize reach and campaign effectiveness.

Qualifications:

• Marketing qualifications (preferable)
• Minimum 5 years’ experience in the delivery of multi-channel marketing campaigns and events within a B2B organization. Software and technology experience is a plus.
• Excellent written and oral communication skills. Business-level English is a must.
• Attention to detail, follow-through and deadline compliance.
• Strong project management skills.
• Experience within a high-growth company, with a focus on volume and velocity in demand generation.
• Experience of working with complex teams and across multiple geographies and cultures

Plans, executes, and measures demand generation marketing programs to grow sales pipeline and revenue for Field Sales organization.

Meets with Sales leaders to create strategic marketing plan in support of Sales pipeline and revenue objectives. Participant in regular pipeline and forecast review meetings. Develops and implements tactical marketing programs in conjunction with Sales, Channels, Product Marketing, Product Management, Oracle Direct (Telesales), and external influencers such as user groups and industry trade associations. Provides onsite execution support for marketing programs. Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner. Creates and manages program budget, measures ROI through metrics analysis and reporting.

Proven track record executing multi-faceted event programs. Excellent interpersonal skills. Able to engage customers in dialogue about their business needs and IT solutions. Excellent written and verbal skills, and ability to work on far-flung virtual teams. Understands principles of Sales business/revenue/pipeline management. Moderate technical and strategic understanding of Technology, Applications, and Industry solutions being marketed. Attention to detail and discipline to follow established policies and processes from event design to execution to lead flow.