Head of Asia PMM Central, Global Selling
AmazonShanghaiUpdate time: July 1
Job Description
Amazon Global Selling has been helping individuals and businesses increase sales and reach new customers around the globe. Today, more than 50% of Amazon's total sales come from third-party Sellers. The Global Selling team in Asia is responsible for recruiting local businesses to sell on Amazon's 19 overseas marketplaces, and supporting local Sellers' success and growth on Amazon. Our vision is to be the first choice for all types of Asia businesses to go globally.
The Asia Product Marketing team is seeking an experienced marketing leader to build and lead the Asia PMM Central function, responsible for marketing enablement programs, AI-powered workflow innovation, and scaled engagement mechanisms that empower SMB Sellers across Asia regions. The ideal candidate combines strong program management skills with a builder's mindset for Martech and AI solutions, and has a track record of scaling marketing operations across multiple markets. In this role, you will drive the centralization and scaling of product marketing capabilities from China to broader Asia regions, designing reusable frameworks and AI-assisted workflows that multiply team impact. To be successful, you will need experience in marketing technology, program design at scale, and the ability to operate effectively across cross-functional and cross-regional stakeholders.
Key job responsibilities
- Lead Asia Product Marketing enablement programs, including martech/AI project development and management, marketing workflow redesign, and scaled engagement journey design.
- Scale China product marketing campaigns across Asia regions by building repeatable mechanisms and AI-assisted workflows that reduce manual effort and accelerate time-to-market.
- Manage Asia scaled engagement programs centrally to empower SMB Seller growth, ensuring consistent messaging and optimized touchpoints across the Seller lifecycle.
- Partner with central product, engineering, BI, and regional marketing teams to define requirements, monitor implementation, and measure program effectiveness.
- Continuously identify opportunities to improve marketing operational efficiency through process innovation and technology adoption.
- Hire, develop, and manage a high-performing central PMM team; mentor team members and foster a culture of innovation and operational excellence.
The Asia Product Marketing team is seeking an experienced marketing leader to build and lead the Asia PMM Central function, responsible for marketing enablement programs, AI-powered workflow innovation, and scaled engagement mechanisms that empower SMB Sellers across Asia regions. The ideal candidate combines strong program management skills with a builder's mindset for Martech and AI solutions, and has a track record of scaling marketing operations across multiple markets. In this role, you will drive the centralization and scaling of product marketing capabilities from China to broader Asia regions, designing reusable frameworks and AI-assisted workflows that multiply team impact. To be successful, you will need experience in marketing technology, program design at scale, and the ability to operate effectively across cross-functional and cross-regional stakeholders.
Key job responsibilities
- Lead Asia Product Marketing enablement programs, including martech/AI project development and management, marketing workflow redesign, and scaled engagement journey design.
- Scale China product marketing campaigns across Asia regions by building repeatable mechanisms and AI-assisted workflows that reduce manual effort and accelerate time-to-market.
- Manage Asia scaled engagement programs centrally to empower SMB Seller growth, ensuring consistent messaging and optimized touchpoints across the Seller lifecycle.
- Partner with central product, engineering, BI, and regional marketing teams to define requirements, monitor implementation, and measure program effectiveness.
- Continuously identify opportunities to improve marketing operational efficiency through process innovation and technology adoption.
- Hire, develop, and manage a high-performing central PMM team; mentor team members and foster a culture of innovation and operational excellence.
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