Head of Brand Owner Marketing
AmazonShanghaiUpdate time: March 24
Job Description
Amazon Global Selling has been helping individuals and businesses increase sales and reach new customers around the globe. Today, more than 50% of Amazon's total sales come from third-party Sellers. The Global Selling team in China is responsible for recruiting local businesses to sell on Amazon’s 18 overseas marketplaces, and supporting local Sellers’ success and growth on Amazon. Our vision is to be the first choice for all types of Chinese business to go global.
Brand Owner Marketing is a central marketing function to drive AGS awareness, preference, consideration among BO prospects/sellers in China. We are responsible for the full funnel BO experience, from upper funnel sentiment, demand generation, to seller education/success. Team members cover BO branding and lead gen; Brand Success product marketing, and Brand Protection product marketing. We’re now seeking an experienced, multi-faceted senior marketing leader to lead the full-funnel marketing strategies towards Brand Owners starting from awareness building, demand generation, to Brand Owner product adoption. This role will work closely with product & marketing teams from CN and WW, as well as CN business, PR teams.
Key job responsibilities
• Lead full-funnel Brand Owner marketing strategy, including upper-funnel messaging, demand generation, and brand building/brand protection product marketing strategies.
• Develop strategy to effectively influence target audience and enhance awareness/consideration of Amazon’s brand building solutions.
• Own brand building & brand protection products/solutions go-to-market communications and on-going education.
• Build collaboration mechanism with cross-functional teams for synergy and process efficiency.
• Develop VoS mechanism to collect CN Brand insights to influence product offerings.
• Lead Brand Owner marketing planning, goal-setting, and performance tracking.
• Manage a high-performing team; hire and develop talents within the team
We are open to hiring candidates to work out of one of the following locations:
Shanghai, 31, CHN
Brand Owner Marketing is a central marketing function to drive AGS awareness, preference, consideration among BO prospects/sellers in China. We are responsible for the full funnel BO experience, from upper funnel sentiment, demand generation, to seller education/success. Team members cover BO branding and lead gen; Brand Success product marketing, and Brand Protection product marketing. We’re now seeking an experienced, multi-faceted senior marketing leader to lead the full-funnel marketing strategies towards Brand Owners starting from awareness building, demand generation, to Brand Owner product adoption. This role will work closely with product & marketing teams from CN and WW, as well as CN business, PR teams.
Key job responsibilities
• Lead full-funnel Brand Owner marketing strategy, including upper-funnel messaging, demand generation, and brand building/brand protection product marketing strategies.
• Develop strategy to effectively influence target audience and enhance awareness/consideration of Amazon’s brand building solutions.
• Own brand building & brand protection products/solutions go-to-market communications and on-going education.
• Build collaboration mechanism with cross-functional teams for synergy and process efficiency.
• Develop VoS mechanism to collect CN Brand insights to influence product offerings.
• Lead Brand Owner marketing planning, goal-setting, and performance tracking.
• Manage a high-performing team; hire and develop talents within the team
We are open to hiring candidates to work out of one of the following locations:
Shanghai, 31, CHN
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