Your Role and Responsibilities

The IBM Marketing team is seeking a self-starting, innovative and enthusiastic Performance Marketing leader to join our fast-growing team building the next generation multicloud marketplace platform.
 
As the Performance Marketing Leader, you will be responsible for driving & executing the demand generation strategy for our next generation multicloud marketplace platform.  In this role you will lead and execute end-to-end marketing campaigns that are client-centric, data-driven and always evolving to meet business demand. You will partner across functions to develop campaigns that include relevant audience content, a strong digital experience, & paid media plan to target and progress potential clients throughout their buyer’s journey with a focus on meeting marketing contribution to pipeline targets.

Primary responsibilities of this role include but are not limited to:

• Develop a clear, insight-driven vision of the target buyer profile.
• Translate knowledge of the industry, the buyer audience, and marketing objectives into strategic marketing campaign plans that deliver awareness, responses, sales leads, and revenue for the business.
• Design end-to-end campaigns that engage customers and prospects in a fully integrated buyer experience across digital, social and event channels.
• Understand demand generation targets and deliver demand generation initiatives that drive in-bound responses and leads for sales teams.
• Apply strategies to assist Sales in achieving results from up-sell, cross-sell and pipeline progression initiatives.
• Orchestrate with content, event, digital, analyst and other teams to drive a superior customer experience and achieve demand generation outcomes.
• Lead the charge in creating compelling, relevant and differentiated content across all stages of the buyer journey.
• Partner with paid media team to reach target audiences with relevant content.
• Apply analytical approaches and tools to infuse intelligence into campaigns and act on opportunities for campaign performance optimization.
• Apply agile methodologies to rapidly accomplish work and optimize campaign outcomes.
• Demonstrate operational excellence in teamwork, budget management, and overall performance management.

Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Required Technical and Professional Expertise

• 5-7 years of product marketing experience in enterprise software/services.
• Experience with content development (web content, sales enablement, presentations, whitepapers etc.)
• Very strong writing skills essential – frequent writing is a requirement
• Exceptional communication skills both verbally and in writing across all levels of the organization.
• Ability to build strong relationships and work collaboratively with a broad set of internal and external stakeholders
• Experience with Agile tools & methodologies a plus
• Experience working in a highly matrixed global organization a plus
• Bachelor’s degree or equivalent; MBA a plus

Candidate must be able to work onsite in one of the following locations: Cambridge/Littleton, MA or Atlanta, GA

 

Preferred Technical and Professional Experience

NA

Required Education

Bachelor's Degree

Preferred Education

Master's Degree

Eligibility Requirements

NA

About Business Unit

At IBM Cognitive Applications, we build open applications that unlock the power of data for clients, partners, and developers. Running on top of IBM's unique Hybrid, Multi-cloud and AI infrastructures, these applications work across horizontal domains and bring our technology to life for end users. Cognitive Applications unit includes: Watson Customer Engagement, Watson IoT, Watson Media and Weather, Talent & Collaboration, Digital Growth & Commerce, and IBM Developer teams.

Your Life @ IBM

What matters to you when you’re looking for your next career challenge?

Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities – where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust – where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.

Impact. Inclusion. Infinite Experiences. Do your best work ever.

About IBM

IBM’s greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.