Manager- Search & Content Marketing 

This position is a part of the Divisional Center of Excellence and is responsible for setting the “beat the algorithm” strategy for each of our key retailers and supervise the hands-on-key-board team that will primarily supply this insight and retailer expertise. This role is a crucial function in the acceleration of Luxe Indirect Ecommerce growth across our 9 Brands + 4 key retailers.

This person will serve as the leader for digital content monitoring, analytics, and insight work in addition to retailer site testing and experimentation. They will work closely with brand teams, Divisional Ecommerce Key Account Directors (EKADs) and some retailer site teams. The role requires the ability to support the brands in day to day marketing activity and content creation in order to meet Luxe’s growth objectives. Success relies on working cross-functionally and executing programs across various digital media platforms to position Luxe brands as an ecommerce leader. Individual must posses a complete understanding of the purpose, vision and business plan of the Indirect Ecommerce team.

Responsible:

• Develop the “beat the algorithm” strategy for each Luxe key retailer
• Oversee development of rich optimized content that contributes to ecommerce growth
• Build turn-key process to manage retailer-specific writing and approval process while communicating regularly with stakeholders, tracking status, and delivering approved copy
• Oversee the “beat the algorithm”, a writer + analyst pod dedicated to each retailer responsible for:
• Content Excellence
• SEO & On-site Search
• Building best in class content creation & advice driven online merchandising of brands
• Supporting daily customer centric responsibilities
• Build, coach and mentor a junior team and foster ecommerce expertise within the group

Accountable:

• Divisional Upskilling Programs
• Collaborate with Luxe D2C, Luxe Omni Media and entire Luxe Indirect Ecomm team to share best practices
• Ambition to pursue new projects and drive new ideas to evolve responsibilities