Manager – eCommerce Customer Marketing
Mission and defining characteristics:
Lead the marketing levers for Amazon, including account-specific content, vine, and search/media
Liaison with marketing and key person in charge of bringing national brand vision to life
Proactively brainstorm and develop 360 degree, omnichannel retailer programs
Drive sales with a focus on ROI and ROAS
Main tasks:
Drive Sales via Traffic
Develop Amazon-specific programs for retailers that maximize engagement
Incorporate competitive learnings for effective account specific planning
Work closely with commercial team to align Amazon marketing and media strategies with financial and assortment goals
Grow the Shopper Base /Acquisition
Use shopper insights to active key levers that will acquire new consumers to the brand on Amazon
Understand in depth
customer shopper behaviors
Grow shopper base and loyalty to our brand and to the retailer
Creator and Visionary
Brainstorm and create strategic account marketing initiatives
Ensure support and alignment between sales and marketing on national activations leading to Amazon.
Qualifications / Experience:
3-5 years experience in eCommerce and/or Digital Media roles, Amazon-specific preferred
Deep understanding of consumer packaged goods industry
Strong understanding of promotional tactics and various marketing vehicles
Track record of driving insights and strategically sound marketing programs
Strong ability to build trusting relationships with client and innovate in a collaborative manner
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