Marketing Consultant - Marketing Comm / PR Specialist 4
OracleCo-co,colombia-bogotaUpdate time: March 30,2020
Job Description

We’re looking for a passionate and talented person who will join our new team that is running a Squad transformation across Latin America for a Modern Marketing. We’re the right piece to connect strategic areas across region and you can be part of it!


This includes the Cloud LOB  strategic planning, campaign  and packaging, virtual team collaboration, and metrics monitoring and reporting.

The Marketing Consultant will collaborate closely with a core team of Regional Marketing leaders that help drive the campaign designed by global and product marketing, including identifying targets, value propositions and, use cases to drive transformational growth for the Cloud LOB.


The Marketing Consultant will work closely with marketing peers, such as Events, Advertising, Communications, Digital Demand Generation, Social, Content Central, CRM and Data team, Global Customer Programs – Customer Cases, Marketing Operations, and Partner Marketing, to ensure alignment around our LOB strategy.

The role will be reporting into the Program Leader Manager for the LOB.

 

Key Responsibilities

·       Development of communication macro programs to promote Oracle's products & services.

·       Plan, manage, and integrate local/ regional campaigns to drive our strategy.

·       Leading contributor individually and as a team member, providing direction to others.

·       Work is non-routine and very complex, involving the application of advanced technical/business skills in area of specialization.

·       Drive tracking and analysis of metrics, Budget and KPIs and present to management.


Key Activities

·       Content Strategy and Planning\: Understand target personas; track inventory of assets available to reach that persona at various stages of marketing lifecycle; and identify gaps in asset inventory that may be required to engage target audience.

·       Campaign Planning connecting all pieces in collaboration with Regional Marketing, agreed upon campaign themes and/or Global Sales Plays.

·       Digital Activities\: Drive aligned digital content execution working with marketing teams. Support the social and editorial calendars for the initiative. Project manage the timely, accurate and successful delivery of high-impact digital assets aligned to a communications plan

·       Campaign Management & Metrics Analysis\: Work with Regional Marketing to set targets for campaign tactics and track campaign performance against defined objectives; ensure all campaigns are available and communicated to key stakeholders; and drive collaboration and best practices sharing among all teams via virtual team calls. 

·       Sales Enablement Communications\: Work closely with sales to ensure marketing campaigns are aligned to sales objectives and communicated to sellers for activation.


Preferred Qualifications

·       At least 5 years in Software/Technology marketing;

·       Campaigns, Field, or channel marketing background helpful;

·       Deep knowledge of the public cloud market as a whole, specific knowledge of competing public cloud offers (e.g. AWS, Azure, Google Cloud), and Oracle’s Cloud offerings and positions awareness and experience is desired;

·       Experience in strategy, planning, and integrated marketing campaigns across teams;

·       Must have solid understanding of market segmentation; strategy, planning of modern marketing activities, execution experience of digital campaigns;

·       Ability to rapidly learn, internalize and leverage product/campaign information is essential;

·       Ideal personality traits - Driven, proactive, creative, team player, enthusiastic, able to work under pressure and results orientated;

·       Fast learner, able to understand new technologies and process changes;

·       Flexible and able to shift strategies and tactics when required;

·       A keen attention to detail is highly preferred;

·       Strong organizational, project management and communication skills are required;

·       Expertise in modern marketing best practices;

·       Analytical skills

·       Fluent English and basic Portuguese (nice to have)

·       Ability to work on a cross regional team and with remote management


!|!Development of communication programs to promote Oracle's products & services.

Integrate advertising into the marketing campaigns, exercising judgment and business acumen in selecting methods and techniques for best practice / creative solution. As a recognized authority and leading contributor maintain regular interface between the division and Corporate. Plan and manage pan-geography corporate and local campaign media plans. Plan, manage and implement corporate and local campaign advertising creative. Manage tier 2 local advertising and arrange sign off with Corporate. Integrate all advertising across the communications mix. Maintain and communicate brand advertising guidelines. Oversee partner advertising. Develop and manage brand communications audit. Measure advertising effectiveness.

Leading contributor individually and as a team member, providing direction and mentoring to others. Work is non-routine and very complex, involving the application of advanced technical/business skills in area of specialization. 8 years relevant work experience. A proven track record in advertising across line-of-business and/or geography as an account manager, with experience of creative production and media buying.

Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.

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