Position:

Marketing Director, Cloud Infrastructure Marketing, JAPAC (Japan and Asia Pacific)

The IT company that is transforming marketing by applying leading edge modern marketing strategies. You will use the most up to date techniques while being part of an inspiring team of dynamic and passionate marketers. Oracle can offer you the possibility to work in an international context as a leader and key influencer you will partner effectively with sales, marketing and alliances & channel colleagues.

You will be up to date with the latest digital media trends, so that you can identify and exploit the most effective channels and activities to market and target specific audiences in the various stages of the customer buying cycle.

This role acts as a critical linkage between the global pillar campaign marketing teams and JAPAC Oracle Cloud Infrastructure (OCI) solutions business development group. The person in this role will be the champion and be part of the team that brings together all the end to end marketing functions under ONE integrated marketing OCI plan for JAPAC. With a strong focus on engaging marketing strategies you will be able to demonstrate the ability to further establish Oracle’s brand and to generate sales leads and pipeline through modern integrated marketing campaigns.

This role will be based in Singapore and will report into the JAPAC Head of Tech and Systems Marketing.

In this role, you’d be expected to:

• The person in this role will act as the business partner with JAPAC OCI sales management and leadership, understanding their needs as well as the company’s marketing strategy. Liaise with regional sales teams, marketing and business development teams to build the OCI strategic marketing plan for the region, get their buy-in and support of demand, lead and pipeline generation activities utilizing the most leading and up to date digital and modern marketing tools.
• Strategically plan, manage and execute measurable, integrated modern marketing plans with a strong focus on digital marketing for customers. He/she provides guidance on segmentation, market positioning, messaging, campaigns and differentiation into the marketing programs in order to effectively meet the needs of the customer audiences and market segment.
• Be the driving force behind OCI Marketing in JAPAC, taking into account corporate strategic priorities and implementing marketing campaigns that deliver highly targeted, multi-channel touches across the customer lifecycle.
• This person needs to be skilled in working across cross-functional teams to help formulate the JAPAC OCI marketing strategy and execution plans to improve overall marketing performance. He/she will coordinate marketing inputs for key cross-functional objectives, gather business and market intelligence, synthesize customer insights, harness demand management methodology/output, to deliver an integrated JAPAC OCI marketing plan with clear investment prioritization. He/she needs to use ongoing feedback from the countries and shifting competitive landscape, to continue to refine and change execution plans to maximize results.
• Monitor analyze and report on performance of overall solution area, each campaign and communicate results and plan for improvement; check lead quality and sales follow-up, and action timely if required.
• Be an integrated member of the Oracle JAPAC Divisional Marketing team, working hand in hand with Field Marketing, Global campaign marketing, Digital, Advertising, AR, PR teams, as well as internal domain experts to understand the customers’ challenges and aspirations.

The ideal candidate should:

• Bachelor’s degree in marketing or business management.
• 10+ years of relevant experience in integrated marketing management, cloud/SAAS marketing, business user marketing.
• Strong domain and market knowledge of B2B marketing & competitive Cloud landscape.
• Good expertise in marketing across many different functional areas including at both a regional (JAPAC) and field marketing (Country) level, together with digital marketing and strategic events.
• Experienced in developing and executing integrated modern marketing plans for IT companies based on business needs and with a deep understanding of audience generation strategies and segmentation for the complete buying cycle.
• Excellent understanding of the needs of sales teams and ability to translate business needs into successful marketing plans.
• Strong focus on showcasing ROI and developing business cases for investments.
• A thorough understanding of strategic planning and market segmentation methodology.
• Strong organisational and written/verbal communication skills; must be able to prepare presentations and be comfortable speaking to groups; must be comfortable with dealing with sales/executive management.
• Stakeholder Management: Ensure complete alignment with business stakeholders. Act as marketing advisor to regional business leaders, global marketing, and content marketing advisor to country marketing leaders.
• Be comfortable using data and performance analysis, reporting, possess project planning and execution skills, with a strong sense of ownership and ability to multi-task, prioritize, anticipate possible obstacles and deliver viable solutions in a timely manner.
• Have strong knowledge of the various marketing disciplines especially modern marketing and digital marketing; thorough knowledge and practical working experience of a wide range of direct digital marketing channels from website, to search engine, to social media channels, to digital multi-touch and nurture campaigns.
• Be ready to roll their sleeves up, have a can-do attitude, and demonstrate resourcefulness and creativity in problem solving.
• Self-motivated, results driven and team-work oriented.

 

Plans, executes, and measures demand generation marketing programs to grow sales pipeline and revenue for Field Sales organization.

Meets with Sales leaders to create strategic marketing plan in support of pipeline and revenue objectives. Participant on Sales leadership team and regular pipeline and forecast review meetings. Develops and implements tactical marketing programs in conjunction with Sales, Channels, Product Marketing, Product Management, Oracle Direct (Telesales), and external influencers such as user groups and industry trade associations. Provides onsite execution support for marketing programs. Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner. Creates and manages program budget, measures ROI through metrics analysis and reporting. Acts as a virtual team liaison for corporate business initiatives, programs and launches. Provides recommendations on program delivery to HQ virtual team leads. Communicates program status, action items, and deliverables across Field Marketing team and Sales.

Excellent interpersonal skills. Exhibits a high degree of resourcefulness and persistence. Ability to provide consultative input to senior Sales leaders. Experience with business management and operations, including finance/revenue/pipeline principles. Proven ability to engage customers in dialogue about their business needs and IT solutions. Excellent written and verbal skills, and ability to work on far-flung virtual teams. High degree of technical and strategic understanding of Technology, Applications, and Industry solutions being marketed. Attention to detail and discipline to follow established policies and processes from event design to execution to lead flow.