Amazon Global Selling has been helping individuals and businesses increase sales and reach new customers around the globe. Today, more than 50% of Amazon’s total sales come from third-party Sellers. The Global Selling team in China is responsible for recruiting local businesses to sell on Amazon’s 17 overseas marketplaces, and supporting local Sellers’ success and growth on the Amazon. Over vision is to be the first choice for all types of the Chinese business to go globally.
Amazon Business (AB) is the B2B Marketplace on Amazon that provides business customers and institutional buyers the pricing, selection, and convenience of shopping on Amazon – with features and benefits designed exclusively for purchasing organizations of all sizes and specific industry types. Our vision in China is to be the No. 1 destination for Chinese Sellers to sell to business buyer globally.
We’re now seeking an experienced, collaborative and data/result driven marketing manager assisting to grow the B2B strategic segment in cross-border eCommerce. In this role, you will be responsible for marketing demand-gen planning and funnel optimization from ideation to execution for Amazon Business in multiple media channels. The ideal candidate is collaborative and highly metrics focused, can pilot and scale successful experiments quickly.

Key job responsibilities

• Plan and execute the demand-gen campaign to drive qualified leads and achieve business goals.
• Keep tracking performance of each digital campaign by quarterly, monthly and weekly and have the ability to dive deep the data for optimizing the lead’ journey and taking relevant action on insights gained and opportunities to grow.
• Collaborate with business and MKT channel teams to align on full-funnel strategies and optimizations to drive demand into the launch pipeline.
• Coordinate with other Amazon performance marketing professionals to leverage relationships, establish best practices for marketing and collaborate on a unified Amazon vision.
• Partner with external creative and/or performance agencies to deliver on goals