Position summary

This is a marketing specialist role supporting the digital media business in Greater China (China, Hong Kong & Taiwan). The successful candidate will need to have experience in event management and digital marketing. Having an understanding of the software industry and SaaS business model and knowledge of Adobe's Digital Media solutions will be preferred.

Responsibilities

Campaign Marketing Support:

The Marketing Specialist is responsible for driving awareness and demand generation for the Digital Media Business:

• Manage and build digital marketing campaigns, including online events and email campaigns.
• Learn and analyze the market opportunity, customer segments
• Build up a relationship with creative communities;
• Plan and design proper campaigns with KPI for the desired results;
• Work with a cross-functional team to drive seamless campaign execution and maximize campaign results;
• Optimize campaign by analyzing results and feedbacks;•Integrated Marketing Support:
• Identify and review global marketing content localization
• Support marketing operationoNurture relationship with internal stakeholders and external providers to enhance success factors/measures for project completion.
• Monitors project & campaign expenses to keep within budget guidelines; works to minimize costs and maximize efficiency and effectiveness.

Requirements

• Bachelor’s degree or equivalent work experience required
• Experience with Quantitative and Qualitative Research Methods
• Verbal & visual communication skills
• Strong attention to accurate data gathering, insightful analysis, ability to manage logistics and tactical details with flawless execution
• Proven track record in working effectively with cross-functional groups
• Understanding of IT industry; Knowledge of Adobe products desirable.
• Very positive working attitude and eager to learn and grow
• Able to work under minimum instruction and be proactive
• Strong business minded
• Fluent in both English and Mandarin

At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists . You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.

If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age , sexual orientation, gender identity, disability or veteran status.