Principal Business Development Manager Fire TV 3P, Devices BD
AmazonShenzhenUpdate time: June 18,2025
Job Description
The Fire TV Partner Products Business Development role owns negotiations and management of Smart TV OEMs, ODMs, SOCs, offline retailers and systems integrator to embed Fire TV experiences in partner products worldwide. The team serves as subject matter experts and primary owners for Amazon Devices & Services' Smart TV relationships. We unlock scale for Fire TV with partners to establish a strong presence in customers’ living rooms and impact key Amazon flywheels including Amazon Ads, Alexa, Prime Video and Amazon Marketplaces.



Key job responsibilities
As a Principal BD Manager for Fire TV, you will work closely with Senior Leadership, Product Development, GTM, Finance, Legal, Tax, amongst a number of other teams and develop strategic partnerships with major OEMs, ODMs, SOCs, and offline retailers. This role will focus on building relationships with partners across Asia to accelerate Fire TV customer acquisition globally. You will be required to handle multiple high-priority projects simultaneously and effectively negotiate terms that for the benefit of our customers.

A day in the life
In this role, you will:
- Be the business development leader to launch and scale Fire TV globally.
- Create and drive consensus on business plans for Fire TV’s launch in multiple countries.
- Conduct in-depth study of countries and regional landscapes to identify priority ODMs, OEMs and launch timelines.
- Define and negotiate regionally specific commercials with ODMs and OEMs, nuanced around competition, regional legal, tax and costing considerations
- Drive joint OEM / brand pitches with ODM partners and enable regionally relevant ODMs to drive Fire TV’s business interests.
- Sign regionally relevant offline retailer partnerships.
- Validate long-term business critical decisions like country-specific SoC roadmaps.
- Work with Product to define regionally relevant customer experiences, customization and scaling requirements.

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