Project Manager Digital Marketing

The Project Manager Digital Marketing supports the JAPAC Marketing organization in achieving its business goals. Position operates across all of the JAPAC countries.

SCOPE:

• Manages and supports planning, implementation and execution of the Digital Marketing Campaigns
• Liaises with other JAPAC Mktg Operations Team Members, Digital Demand Generation team members, Corporate Marketing functions and External Agencies

RESPONSIBILITIES & ACCOUNTABILITIES:

• Project management of large marketing digital campaigns
• Collaborates with Digital Demand Generation teams and agencies to ensure follow up and on-time delivery of campaigns
• Assist in the monitoring of the overall campaign execution and performance
• Identify areas of opportunity to improve speed of execution or potential risks to the business
• Responsible for delivery of all aspects of a multiple big concurrent campaigns on-time and on-budget
• Anticipate issues and keep project team on-track at all times
• Maps and analyses processes and produces suitable documentation
• Job duties are varied and can be complex utilizing independent judgment

 

REQUIREMENTS:

• Previous experience in a similar position is highly preferred.  Ideally, some knowledge/experience in working with a marketing organisation
• Expert level of project management with a proven track record. Formal project management certification (Agile, PMP, Prince2 etc.) is highly preferred
• Good interpersonal and communication skills to Senior director level
• Very well-organised and structured, ability to prioritize and multitask, good attention to detail
• Customer and results oriented
• Flexibility to operate in a matrix structure with a good level of business engagement experience
• Very good computer skills (MS Office, especially PowerPoint, Excel and MS Project)
• Fluent English is a must
   

Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.

Responsible for digital marketing activities to optimize the online user experience, increase marketing effectiveness. Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies statistics-based market intelligence to business issues and formulates recommendations on optimizing the user experience and help drive business outcomes. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles. Researches and evaluates new technology trends and identifies new optimization opportunities.

Job duties are varied and complex utilizing independent judgment. May have project lead role. 5+ years related experience. BA/BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.