Search Specialist JAPAC

The Oracle NetSuite JAPAC Content and Digital Marketing team is seeking an experienced search specialist to drive our web strategy and experience to bring desired lead and pipeline volumes for the region. It’s a role that will inform and influence web content, execute SEO and testing strategy and analyse and optimise web pages to drive traffic, engagement, and conversion.

The ideal candidate is highly motivated with attention to detail and the ability to grasp technical capabilities and translate them into customer value and keen to work on content development plans. The role will require strong focus on channel conversion.

Location

• Australia

Ideal Candidate Background

• 5+ years of marketing experience with understanding of digital marketing, web analytics, and SEO (SEO agency experience would be preferable)
• Strong understanding of SEO/search intent, UI, and UX across mobile and desktop
• Understanding of analytics tools such as Google Analytics or Adobe Analytics, SEMRush, Conductor
• Experience with testing tools like CrazyEgg, Google Optimize, HotJar or similar platforms
• Strong copywriting skills and experience writing for website
• Excellent written and verbal communication and presentation skills
• Proven ability to succeed in a fast-paced organisation
• Basic HTML and web technology skills is a plus

Responsibilities:

• Develop and monitor the SEO strategy and direction in tandem with existing global SEO strategies
• On-Page SEO: review and improve on-site optimisations, including metadata, redirects, schema, on-page content and more 
• Propose appropriate target keywords, manage our content strategy, and blog creation process
• Prepare SEO briefs and optimise provided content
• Provide recommendations to improve CRO, UX and Customer journey
• Improve user experience through content updates and SEO tactics 
• Improve form conversion on site
• Collaborate tightly with global SEO, Content and Demand Gen teams in the region and globally
• Regular competitor analysis
• Ongoing review of SEO reporting and analytics

Key Activities

• Executes on search optimisation activities across all the regional NetSuite sites that drive traffic that generates sales pipeline.
• Identifies content gaps, opportunities and creates briefs for new content
• Content localisation of global assets based on regional nuances and requirements
• Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs.
• Monitors and analyses site performance and reviews tracking metrics.
• Researches and evaluates new technology trends and identifies new optimisation opportunities.

Responsible for the overall development of technical and editorial content and message portrayed across Oracle's digital channels in execution of the company's digital strategy

Responsible for the development of digital content on web and technical decisions for assigned programs. Writes summaries, blogs and abstracts of policy materials for social media, email, web and other digital channels. Research and execute best practices for planning, writing, and disseminating digital content; and for engaging audiences online. Create digital content including blogs, galleries, briefs, infographics and articles for Oracle's products and services online and print publication. Posts digital content on web and engage audiences via social media and optimal SEO practice. Take a metrics-driven approach to optimize content strategy. Assist in the identification of the objectives for digital applications and coordinates the development of content to meet defined objectives.

Job duties are varied and complex utilizing independent judgment. Knowledge of digital design, flow and site organization. May have project lead role. 5+ years related experience. Moderate technical and strategic understanding of Technology, Applications, and Industry solutions being marketed.