Support Communication Manager to define and implement a communication strategy in consistency with the international brand communication strategy and the local business strategy for the entity.
• Develop a strategic
vision of the communication resources to be deployed and implement these ones, including
Consumer insight
finding by social listening analysis from media, forum and social media.
• Develop the brand
image and visibility locally:
- Organize major brand events and/ or product launches
- Maintain and protect the brand’s reputation; anticipate and manage
crisis
• Develop media
relations
- Implement the brand media strategy with all relevant
media participants (women’s
and professional magazines, television, radio, Internet,..) to achieve 360° communication (new media,
social networks,…)
- Content management : Develop creative, qualitative
and appropriate content & features/ functionalities to support the brand’s or project’s ambition.
- Social media management : Create, develop, manage
communities (consumers, bloggers, journalists, pharmacists or hairdressers if
relevant…) and
implement the social media strategy to support the brand’s / project’s ambition.
- 2 years experience above in PR
- Fluent in English
- High Sense of luxury or fashion
- Strong connection of media, fashion opinion leader
- Passionate about public relation
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