• Develop a strategic vision of the communication resources to be deployed and implement these ones, including Consumer insight finding by social listening analysis from media, forum and social media.
• Develop the brand image and visibility locally:

• Organize major brand events and/ or product launches
• Maintain and protect the brand’s reputation; anticipate and manage crisis

• Develop media relations

• Implement the brand media strategy with all relevant media participants (women’s and professional magazines, television, radio, Internet,..) to achieve 360° communication (new media, social networks,…)
• Content management : Develop creative, qualitative and appropriate content & features/ functionalities to support the brand’s or project’s ambition.
• Social media management : Create, develop, manage communities (consumers, bloggers, journalists, pharmacists or hairdressers if relevant…) and implement the social media strategy to support the brand’s / project’s ambition.