As a SEO Content Executive for German Market, you’ll craft high-performing content, optimize for search engines, and execute strategies to boost rankings and traffic. A part of your role will involve leveraging PR and link-building tactics to amplify content reach, secure backlinks, and enhance brand authority. You’ll collaborate with cross-functional teams to align SEO, content, and PR efforts with business goals.

Key Roles and Responsibilities
1. Conduct keyword research using tools (e.g. SEMrush, Google keyword planner) to identify potential growth opportunities.
2. Write, edit and optimize SEO-friendly content on Trip.com site including product pages and blogs. With the support of our wider marketing team, create and optimize high-quality, SEO-friendly content.
3. Perform on-page analysis to enhance content on meta tags, headers, internal links and other on-page elements. Ensure they are aligned with user search intent, brand voice and apply the best on-page SEO practices.
4. Update the existing content to stay on top of the trend, improving rankings and engagement.
5. Conducting competitor Analysis, keep vigilant on industry trends and analyze competitor websites to identify opportunities for improvement.
6. Own & Track SEO performance for Trip.com Germany and present insights to stakeholders with actionable recommendations.
7. Desire to have PR and link building experience to acquire backlinks.

Qualifications
1. At least 3+ years of hands-on experience with enterprise SEO, preferably in a travel or e-Commerce business
2. Excellent analytical skills and attention on details
3. Strong copywriting skills and link building experience.
4. Proven experience on technical SEO. Known the process on how to identify, fix and enhance issues to boost organic ranking performance.
5. Fluent in German
6. Excellent written and spoken skills in English