Social Media Demand Generation Coordinator 

A Contractor’s Role

Job Specification

The role will be central to implementing and measuring the Demand Generation Social Media Strategy and Tactics for the Oracle Linux & Virtualization Line of Business globally

Responsibilities - Social Media

• Implement the social media demand generation strategy, coordinating with key regional and global marketing stakeholders to ensure its effectiveness and encourage adoption globally and at country/cluster level 

• Co-ordination and liaison with EMEA, NA, LAD and APAC Marketing Managers to understand pan-regional and country/cluster demand generation activities and priorities. Set up activity briefing calls to understand the requirements for dedicated demand generation activities

• Evaluate Global Campaigns and social assets and copy blocks to use or, if needed, adopt or create social demand generation content for each campaign

• Ensure seamless tracking for each post in each channel based on existing tools

• Publishing regular and relevant content across defined social media platforms, 

• Liaising with product management and key stakeholders in US to create a weekly editorial calendar and manage weekly editorial call

• Participation in regular social media update calls

• Monitor pre-defined KPIs and effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results

• Weekly/Monthly/Quarterly reporting back to key stakeholders

• Regularly feedback insights gained from social media monitoring into the Global Marketing and social media leadership team, to help evolve strategies

• Participation in key creative brainstorms to ensure content is engaging, fresh and successful 

• Liaise with all Social Media colleagues to create synergies across all social media hubs, cross-promoting.

• Keep abreast of industry trends and developments to provide insightful contribution to the Oracle Linux and Virtualization evolving social media strategy

• Implement social listening for monthly reports

• Implement global influencer campaign for Oracle Linux & Virtualization business

• Manage relevant internal social media training 

Requirements

• Educated to degree level

• Fluent in English C1 (ESOL) and B2/C1 (ESOL) in Italian, German, French or Spanish, or any APAC languages Korean, Japanese or Chinese or any other language skills are a plus

• Strong capabilities in social post creation

• Project management and organizational skills

• Knowledge, understanding and passion for social media platforms and mechanism

• Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships 

• Team player, with the confidence to present new ideas back to the business 

• Ability to work to multiple deadlines and with a variety of stakeholders

• Good technical understanding and ability to pick up new tools quickly

• Public relations, Marketing, Community Management experience, a plus