Oracle’s Digital Advertising team is seeking a Senior Manager to implement Oracle’s paid social strategy, planning and activation across all of Oracle’s social channel in EMEA. This is an exciting new opportunity to work with an in-house arm of social media experts. 

 

Responsibilities

• Lead execution of Paid Social in EMEA:  Develop strategic plans and work with a team to implement tactics based on best practices, lead cross-campaign learnings and optimizations working closely with the team to oversee daily budget management and optimization
• Report & Analyze for Success: Deliver on the value of paid social strategies and tactics through indepth analysis of performance from click through pipeline. Utilize external reporting data sources to optimize to business metrics outside of just platform data
• Deliver high standard of work with strong attention to detail within a fast paced environment
• Be an internal thought leader to build out Oracle’s paid social center of excellence, focusing on configuration, optimization and creative
• Provide innovative and strategic thinking: Investigate new opportunities and bring forth testing opportunities to grow paid social, keeping a pulse on industry trends and new products
• Build Strong relationships: Collaborate with internal counterparts and help manage day-to-day relationships with key stakeholders and external partners 

 

Requirements:

• 5+ Years in Paid Social: Strong knowledge of the paid social landscape and best practices with experience managing campaigns on LinkedIn, Facebook and/or Twitter
• Experience working with various Ad Tech tools like Scope (4C Insights), Sprinklr, Adobe, Google Campaign Manager
• Hands On: You strive operating at multiple levels. Activation, tactical, analytical. You will spend most of your time digging into social campaigns
• Superior Communication Skills Whether verbal, written or PowerPoint, you’ll need to be able to sell complex concepts while also being able to engage knowledgeable marketing experts as peers
• Team Player You have a collaborative personality that thrives in a highly cross-functional, cross-cultural environment. You have shown leadership
• You believe in quality over quantity, and ground your recommendations in insights, research, and experimentation
• Experience in Complex B2B Marketing or Tech:  Our customers engage with various marketing touchpoints dozens of times before coming to a buying decision. Far different from transactional / consumer sales. You should have experience in managing data strategy and leveraging 1st party and 3rd party data segments and an understanding of ABM marketing and best practices within paid social
• Applicants must be eligible to work in EU and speak English on a native level

Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.

Assist in the development and implementation of digital marketing strategies to optimize the online user experience, increase marketing effectiveness. Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies statistics-based market intelligence to business issues and formulates recommendations on optimizing the user experience and help drive business outcomes. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles. Researches and evaluates new technology trends and identifies new optimization opportunities. Manage online advertising relationship and local social media agencies.

Leading contributor individually and as a team member, providing direction and mentoring to others. Work is non-routine and very complex, involving the application of advanced technical/business skills in area of specialization. 8+ years relevant work experience. BA/BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.

As part of Oracle's employment process candidates will be required to successfully complete a pre-employment screening process. This will involve identity and employment verification, professional references, education verification and professional qualifications and memberships (if applicable).